creativity frameworks innovation mix-use 
Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
Paul G. Silva
FEBRUARY 6, 2024
The PixelEdge] workshop and canvasses provided an easy structured framework to work through our evaluation and customer discovery process. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. PAD P urpose: Why innovate?
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Andreessen Horowitz
DECEMBER 4, 2023
And, especially when you’re considering integrating a new technology platform into your business—like AI today, or cloud a decade ago—how do you invest in innovation without losing control of your runway and budget? The problem with the 70–20–10 rule is that product is so multifaceted that it defies a generalizable rule or framework.
Startup Blogpost
DECEMBER 20, 2022
From having visual and shareable content to making the jump to YouTube Shorts, here are 10 answers to the question, “Should you use TikTok for your business? Yes, if Your Brand Is Fun, Humorous and Creative. At Lumineux Health, we use brand ambassadors to promote our products on TikTok. Made the Jump to YouTube Shorts.
Startup Blogpost
DECEMBER 21, 2023
And I use automation tools to have the videos come out simultaneously everywhere. I rank for dozens of them—just creating landing pages for every use-case keyword imaginable. I use this to grow the company with new features, which can then be used for more bottom-of-funnel landing pages and more short-form mobile content.
Reforge
OCTOBER 20, 2022
We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.
David Teten VC
AUGUST 19, 2019
A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. RBI structures have been used for many years in natural resource exploration, entertainment, real estate, and pharmaceuticals.
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