creativity frameworks investment mix-use 
Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
Andreessen Horowitz
DECEMBER 4, 2023
And, especially when you’re considering integrating a new technology platform into your business—like AI today, or cloud a decade ago—how do you invest in innovation without losing control of your runway and budget? Some investments will generate returns within a few months, while others may take years to produce results.
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Startup Blogpost
DECEMBER 20, 2022
From having visual and shareable content to making the jump to YouTube Shorts, here are 10 answers to the question, “Should you use TikTok for your business? Yes, if Your Brand Is Fun, Humorous and Creative. At Lumineux Health, we use brand ambassadors to promote our products on TikTok. Made the Jump to YouTube Shorts.
David Teten VC
AUGUST 19, 2019
A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.
Reforge
OCTOBER 20, 2022
We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.
TechCrunch
OCTOBER 14, 2020
They do include e-commerce experiences, but also companies building interactive tools for customers to look at, mix, and match various light fixtures from a lighting consultancy; more standard publishing services; and for helping tailor materials for emergency medical training services.
Paul G. Silva
FEBRUARY 6, 2024
The PixelEdge] workshop and canvasses provided an easy structured framework to work through our evaluation and customer discovery process. It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market. PAD P urpose: Why innovate?
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