creativity frameworks mix-use strategy 
Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
Startup Blogpost
DECEMBER 20, 2022
From having visual and shareable content to making the jump to YouTube Shorts, here are 10 answers to the question, “Should you use TikTok for your business? Before You Jump Into the Fray, Have a Sound Strategy. Yes, if Your Brand Is Fun, Humorous and Creative. It’s a great platform for creative marketing strategies.
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Reforge
OCTOBER 20, 2022
We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.
David Teten VC
AUGUST 19, 2019
A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. RBI structures have been used for many years in natural resource exploration, entertainment, real estate, and pharmaceuticals.
Entrepreneur's Handbook
MARCH 14, 2022
I was fortunate enough to have Amy Smith, the Chief Strategy & Impact Officer, share her perspective on this topic: “The start of the pandemic was a challenging time that provided many with the opportunity to pause, reflect and gain perspective, and this was no different for TOMS. That’s my modus operandi. Find the open space.
Andreessen Horowitz
FEBRUARY 12, 2024
Who are the best search partners to use, and let then letting you and that search firm run with the execution. I think it’s the best framework for executive hiring that I’ve seen. Can you just describe the MOC to our audience, what it is, and why you guys are so passionate about using it?
Startup Blogpost
DECEMBER 21, 2023
And I use automation tools to have the videos come out simultaneously everywhere. I rank for dozens of them—just creating landing pages for every use-case keyword imaginable. I use this to grow the company with new features, which can then be used for more bottom-of-funnel landing pages and more short-form mobile content.
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