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All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive. Being in quarantine can offer opportunities for creative entrepreneurs, despite the challenges it forces upon you.
By Miranda Naiman, accidental entrepreneur, motivational speaker, member of the EO Tanzania chapter and founder of Empower Limited , a Tanzanian human capital consultancy firm. While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. Find creative ways to assess potential recruits.
Adding creative videos to your emails is a great way to achieve this. This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level. Newsletters have also been used to pass on information to leads in a creative, easy-to-digest way.
This interview is with Kristin Marquet , Founder, Tech/Analytics/PR Expert, Academic Finance Background at Marquet Media. One of the earliest decisions was when I founded Marquet Media and realized that many of the businesses I worked with, especially startups, were lacking in long-term brand strategy and data-driven approaches.
However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?
We can foster an ecosystem that supports and uplifts young entrepreneurs by encouraging creativity, providing investment opportunities, and celebrating achievements. Another visionary entrepreneur in climate action is Alba Forns and her co-founder William Wiseman. and more articles from the EO blog.
This article describes the entrepreneurial mindset behind successful startups, how you can develop that mindset, and the strategies to build your startup based on that mindset. Many startups are founded with great ideas but fail because the founder lacks the adaptability, problem-solving ability, or grit to push through setbacks.
Don’t miss our previous posts on How to Protect Your Mental Health When Starting a Business and 5 Strategies To Change Your Inner Dialogue From Critic to Advocate and 3 Steps to Safeguard Your Mental Health and Become a Better, More Effective Leader. I was more fearful, less creative, more reactive, and completely exhausted.
With the recent funding of AirOps, marketers have a platform that builds and scales go-to-market strategies using human + AI content workflows that produce best-in-class brand content. Halliday joins with co-founders Berna Gonzalez who was Tech Lead at Rootstrap and Matt Hammel was Vice President-Sales at Bungalow.
Even for companies that have made great progress in diversifying their organizations, there is real risk of reverting to a former homogenous status quo, unless hiring strategies evolve. But data shows that companies with an “always be recruiting” strategy are seldom caught without a great candidate pipeline when a vacancy arises.
Teaching Responsibility Thinking to Startup Founders Later, at Launch413, I helped startup founders navigate their growth journey. Many founders would leave board meetings with lengthy to-do lists. ” Founders, like many good employees, are biased toward action. “Isn’t it obvious what I need to do?
Ayoken, an NFT marketplace for creatives, has raised $1.4 Ayoken founder and CEO, Joshua King , told TechCrunch that the marketplace is a bridge between fans and artists, and gives supporters a sense of ownership in the success of their idols. And our approach is so different to any other NFC marketplace on the planet.
As the founder of a folder printing company, I often get asked how to design folders that effectively guide prospects through the buying journey. For inspiration, check out my folder design gallery , created to help spark your creativity while featuring several styles, colors, and layouts for various industries.
However, creative leadership can bring the best out of leaders and teams during these hard times. Sharon Koifman, DistantJob’s President and Founder, has been leading his remote recruitment company for almost a decade. During his early years of working remotely, he noticed the importance of encouraging creativity in teams.
Our agents don’t just assistthey do the work, enabling teams to focus on strategic priorities, unlock creativity, and drive meaningful organizational impact,” said Maxime Legardez , co-founder and CEO of Maki. hub and spearhead growth strategy. With the announcement of its $28.6 “The U.S.
While it might be tempting to jump right in, it’s important to take the time to evaluate successful outcomes and develop a strategy to achieve your goals. If you are doing long-term ecosystem-building you will need to adjust your goals and strategies as your ecosystem evolves and new gaps or opportunities surface. Don’t give up.
Overcoming obstacles and transforming STEM education in Jamaica By Zoe Sweet “All I wanted to do was make an impact that will transform the education system in Jamaica,” says Kavelle Hylton , a 2022 YLAI Fellow and founder of STEM Builders Learning Hub. These strategies and resources will allow her to build her business for years to come.
Transitioning From a Founder to a Leader. The goal of the Catalyst program is to make founders take a step back and honestly assess their current business. This helps them learn how to improve and reimagine what’s possible by developing greater discipline and focusing on fundamental business strategies. 2 Design Thinking.
There’s no question that launching your own business comes hard work, obstacles and logistics—and most of these are left to the founder. Enhance your self-discipline with these tips: Make habit-forming a priority by using apps or strategies like the 21-day rule. Change your strategy. Unwavering creativity. Stay positive.
Contributed by Kady O’Connell , founder of Kady Creative , which helps passionate businesses succeed with strategic branding, powerful websites, and click-worthy content. A significant barrier people have to putting themselves out there is the lack of a strategy and the lack of brand or social style guidelines. Focus is the key.
. — Katty Douraghy, EO US Central Bridge, president, Artisan Creative. UGG founder Brian’s Smith’s story at EO GLC. “I My favorite learning event this year was hearing UGG founder Brian Smith’s story at EO GLC. Rick Gardiner, EO Minnesota, founder and CEO, iAffiliate Management. Our in-person team retreat. “We
Who better than our EO community to offer creativestrategies for mitigating the adverse effects of stress? I needed more support, so being a founder, I created it. “I I created Dory as a unique stress-reduction strategy to help me understand and improve my mental state. My strategy? tax compliance.
In the epicenter of tech, where innovation thrives, Alex Luce bridges materials science and venture capital, carving a niche as a Partner at Creative Ventures. “Finally, I wound up here at Creative Ventures, where we have a small but incredibly nimble team.
4 strategies for deep tech founders who are fundraising. Incredible growth people are independent and creative and are drawn to environments that explicitly value these traits. Incredible growth people are independent and creative and are drawn to environments that explicitly value these traits. Underscore the autonomy.
And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . “Our audience loves being involved and it also provides social proof” – Hannah Vasicek, founder and director of FRANCESCA COLLECTIONS . According to some estimates, there are 3.80
and of course a relentless pursuit of helping founders succeed. So mostly we just had to listen to customer feedback from founders, VCs and LPs. She made the right decisions not joining back then because that founder empathy is the “++” that makes a difference in this business. So why now? So What Does All This Mean?
Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. He is the founder of Nicework , which helps companies to define their purpose and then deliver on it. What new tools, strategies, processes and ideas will you enable reinvention and resilience for your company?
This interview is with Swayam Doshi , Founder at Suspire. Swayam Doshi, Founder, Suspire Swayam, welcome to Startup Blog Post! I’m Swayam Doshi, the founder of Suspire. After years of working in strategy and marketing, I realized that I wanted to channel my skills into a venture that aligned with my values.
I first met Andrew Stalbow , the founder & CEO of Seriously in August of 2013. and Petri was co-founder and head of creative at Remedy Entertainment that launched the hit PC games Max Payne and Alan Wake. I think this is a Seriously great example of how this process works for at least one VC – Upfront Ventures.
Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Attention spans are short on social media, and YLAI Fellow Rosario Diaz Garavito is constantly thinking of this when building a marketing strategy for her volunteer organization, The Millennials Movement.
We asked EO members from various industries about the solutions and strategies they have implemented in response to these significant challenges. Here’s what they shared: Take creative actions. Eric Griffin, EO Philadelphia, Co-founder and CEO, Mobile Outfitters. . Shari Hammond, EO Austin, Co-Founder and CEO, INSP!RED
This post is designed mostly for non-technical founders. They’re highly creative. But for non-technical founders let me offer you a definition that you can use when you build a team. new features need to be rolled into PR strategies and competitor analyses. - Let’s start with the basics.
At the end of the day, you want a thought partner who’s aligned with your strategy.” Think of who you want to partner with one, five, and ten years down the line. The soundbite: “Do your diligence on LPs too. The soundbite: “When given a choice of telling the story of hope or hopelessness, always choose hope.”
Maybe your brand has a negative association with certain consumers , or you’re expanding in a way that no longer makes sense with your current branding strategy. Most rebrands begin as you’d expect—from current brand perceptions. Even the strongest brands are subject to market shifts, rapid changes among consumers, and other external forces.
As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company. Understanding how your company will change as you move through these phases is critical if you hope to scale to a large business one day.
Prerna A Jhunjhunwala and Nikhil Naik, founders of Creative Galileo. Creative Galileo keeps children hooked by adding in their favorite cartoon characters. The funding will be used to start scaling Creative Galileo across Southeast Asia, hiring for local teams in Indonesia and Vietnam, its next markets.
I’ve spent the last three months talking to dozens of e-commerce founders, investors, and industry experts about what happened to the e-commerce industry and, most importantly, where we go from here. Where we’re going: Customer acquisition gets creative (on a budget). Here’s what I learned. How did we get here? Advertising changes.
Data from McKinsey & Company on global consumer sentiment shows that consumer and business adoption of new strategies advanced five years in just eight weeks. Dave Lavinsky, GrowThink co-founder , puts it like this: “I think the mindset for many has become, ‘If I’m going to ditch the office, why not ditch the boss, too?’
Navigating Tough Financial Times Managing finances during this period was an exercise in frugality and creativity. It was a brute-force strategy, devoid of any fairy-tale twists, but it was effective. Weren’t entrepreneurs tired of the golden handcuffs of venture capitalists and bankers?
Yet, as I mark five years leading the Entrepreneurs’ Organization (EO) as its CEO, it’s a good time to reflect on five key insights gained from such a remarkable community of business founders. EO’s members are builders, founders, owners and leaders in their own right. These are lessons I have learned, thanks to all of you.
Andrea Grisdale, founder and CEO at IC Bellagio. David Fastuca, founder at Ambisie and Locomote. Keith Roberts, founder and creative director at Zenman. Kym Huynh, founder at WeTeachMe. Raymond Chou, founder and CEO at Infront Consulting Asia Pacific. Ensure your staff stay informed.
Joe Hellerstein is co-founder and chief strategy officer of Trifacta and the Jim Gray Chair of Computer Science at UC Berkeley. The poking around remains creative work because the space of ways to use the data is just so big and the metrics of what success looks like are so varied. Joe Hellerstein. Contributor. Share on Twitter.
With one company, a founder and his super inspirational, creative, and established buddy hatch a plan to build a very strong content brand that serves as a platform for a lot of diverse revenue streams--events, ecommerce, advertising. Every startup has been in flux at one point or another as to founder roles, key hires, and plans.
The fact that influencers are moving their strategies to shorter-form content is a clear signal for startups to follow suit. They have likely given their content a good amount of thought, and if you’re stalking bigger brands, you can certainly be assured that many resources went towards their strategies. Let that sink in.
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