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Why You Should Embrace the Power of Creativity as You Build Your Empire

Smart Hustle Magazine

Creative is not a word I typically use to describe myself. In my mind, “creativity” was always reserved for artists and designers, both of which I am not. It wasn’t until I launched my small business, Kono’s Kitchen, in July 2020 that I realized creativity is everything an entrepreneur embodies.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements. Use this rebrand to reflect where your business is now and chart a course for the future you want.

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4 Trending animation styles to level up your marketing in 2022

Entrepreneurs' Organization

One marketing trend you’ve likely heard of is the use of animated videos—and videos in general. And its use and effectiveness are likely going to increase with time. The use of animated videos in marketing hit an all-time high in 2021. This combination is a rarity, seldom used and not even known by many people.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. I think there is also no denying the role that Richard Rosenblatt has played in building the LA tech ecosystem and spawning great entrepreneurs who followed in his footsteps. “There’s something going on in LA.”

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Eight Ben Franklin TechCelerator Finalists Chosen from Erie, Pennsylvania!

Ben Franklin Technology Partners

Out of 14 applicants, eight finalists were selected to participate in Ben Franklin Technology Partner’s TechCelerator Business Bootcamp , a program designed to help entrepreneurs explore the likelihood of success for a startup business idea.

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What Entrepreneurs Can Learn from the COVID-19 Pandemic (So Far)

StartupNation

Eight months into the COVID-19 pandemic, it’s clear — perhaps now more than ever — that the ability to adapt swiftly and successfully is vital to survival for entrepreneurs and small business owners. This requires you to be strategic and creative, as well as open-minded and flexible. Never forget how to tap into your startup mindset