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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Attract Talent by Creating an Empathetic Company Culture

StartupNation

What used to be a highly organized, cold, productive-oriented environment is now striving toward flexibility, collaboration, and empathy. Must-Read: 5 Leadership Traits No Entrepreneur Succeeds Without. Empathy and productivity: How do they mix? People are more engaged and more creative when they like their work environment.

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Edition #12: Ashley Proctor

GCUC

Community of Cultivators is a new blog series to introduce you to coworking game changers and connectors. She is the Producer of our GCUC Canada event as well as the Founder of COHIP and Creative Blueprint. Company and title: Founder, Creative Blueprint & COHIP and Executive Producer, GCUC Canada. And get used to hearing no.

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23 Profitable Recession-Proof Business Ideas

OkDork

Refer them to an AppSumo tool that replaces whatever subscription they’re currently using, and they’ll save a bunch of money and you’ll get a fat referral fee. Business Idea #15: Turn Your Home Into a Coworking Space Seriously, how cool would it be to have other really like-minded interesting people working out of your home?!

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After a record year for Israeli startups, 16 investors tell us what’s next

TechCrunch

Same as VC funds are deeply acquainted with Silicon Valley, tech investors cannot ignore this hub of innovation that has produced global market leading companies and serial entrepreneurs. This can be professional, personal or a mix of the two. This can be professional, personal or a mix of the two. Zoomin Software.

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