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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

Let’s say that your ideal clients are CEOs of mid-market companies that need your consulting services. CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Smaller businesses may be attracted to blogs, social media posts, and email marketing. Where can you find them?

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Pitch Perfect: When Competition Meets Collaboration

Entrepreneurs' Organization

As part of our firm’s rebranding strategy for McKenzie Pitch Partners, which was anchored by the publication of founder Hamish McKenzie’s new book, we held an innovative event in New York City that showcased Hamish’s philosophy in action. Honing their strategies and stories with Hamish, both got their best pitches together.

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The Top 5 Data-Driven Marketing Strategies for Conversions in 2022

StartupNation

Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Effective data-driven marketing strategies to nail conversions. Here are five ways in which expert marketers can leverage insights about customers and use them to inform their marketing strategies. And pitch them products they truly need.

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3 Lessons Learned from Living in Adventure Mode

Entrepreneurs' Organization

We crafted digital strategies for brands and built apps, games, marketing campaigns, and story-driven experiences long before it was popular in the region. As a firm, we pitched campaign ideas and strategies to huge, internationally recognized brands, going up against big network agencies.

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EO’s Most Popular Inc. Posts: A Lookback at 2023

Entrepreneurs' Organization

Set Goals Like Google: Why OKRs Surpass Other Goal-Setting Methods for Entrepreneurs Eric Crews (EO Boston), founder and CEO of management consulting firm Crews & co., My consulting firm has used them with over 100 companies. Also, check out Real Simple Business , where Barry shares his successful business secrets. But the No.1

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How to Use a Ghostwriter to Build Your Authority and Generate Sales

Entrepreneurs' Organization

Written for EO by Nico Prins, a communications consultant who specializes in internet marketing. . Ghostwriters are best known in the media for penning books for celebrities and politicians. Write blog content, including for social media platforms like LinkedIn. Set your strategy with a ghostwriter. Writing takes time.

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How and when to build marketing teams at deep tech companies

TechCrunch

From this post, deep tech startups can formulate their marketing hiring strategy and attract and cultivate top talent to drive their go-to-market plan. They also build sales collateral, such as demo videos, pitch decks and one-pagers, to more effectively reach and build long-term relationships with these prospects. Communications.