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Specificity: A weapon of mass effectiveness

A Smart Bear: Longform

source My single best advice about writing⁠—whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC All done, you can stop reading now. Swap generic words for specifics to make your text clear, powerful, engaging, and even funny.

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How To Pitch A Real Estate Tech VC

Dream It

Key Questions To Answer When Pitching Real Estate Tech VCs Is there demand for the product? For example, when Bowery pitched to Camber Creek, the partners ran mock appraisals their LPs to prove the efficacy of the appraisal software. You should pitch how to get higher rents. Has the founder done his homework before his pitch?

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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

PR isn''t a one shot deal--it''s about constructing a story that will evolve over time. And please, please, please don''t pitch VCs who blog to write about your company as if we were tech journalists. You launch to the public, announce a funding, and then what? Get them to be your advocates by being theirs. 5) Give before you get.

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The Amazing Disappearing VC

This is going to be BIG.

Are you waiting for them to pitch you? When you offer a menu of services, then someone's going to have to fund the construction of that restaurant, and you can expect that fundraising to scale the venture firm is taking up just as much time for your investor as it is for you to scale your company.

VC
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

I was WAY off between my book research about what the engineering & construction market would want (my first company) and what they actually wanted. And you need to watch them pitch. Repeat this process 50 times and trust me you’ll see patterns. I only found out through customer meetings.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. How did the experience of pitching Iron Planet to investors affect you as a VC? (5:00 5:00 – 5:55). Yes it gives him an appreciation for anyone who puts themselves on the line risking rejection.

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This Angel Investor Shares 11 Tips for Entrepreneurs to Raise Smart Money

StartupNation

As part of my role as a partner of HealthInc, I sit on the jury for the startup competition in which 20 finalists pitch their ventures, with 10 then selected to enter the program. Listen to constructive criticism, and learn from useful feedback, but always carry a dignified bearing. Keep it simple, stupid (KISS). Keep it short.