Tradition Meets Technology: How WAYS Is Redefining the Future of Cultural Travel
Jason Malki
JULY 21, 2025
After a decade immersed in digital strategy, fintech, and responsible AI, Rocio returned to Spain to co-found WAYS — a tech-for-impact startup revitalizing cultural routes like the Camino de Santiago. We wanted to leverage tech to ensure that growth doesn’t come at the expense of cultural identity. The big vision?
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