Jason Malki

NOVEMBER 18, 2024

However, we struggled to capture SMB and mid-sized enterprises, leaving a gap for competitors using a Product-Led Growth (PLG) approach to chip away at our market. Our sales and marketing costs were also quite high. There are 100s of point-solutions in the market to solve disparate pieces of this puzzle.

SaaS 52

SaaS strategy education innovation 52

Hunter Walk

FEBRUARY 22, 2025

Ok, back to the VC content marketing. Did I miss any categories? The idea that it’s nearly fruitless to blindly search for a single small object when it’s located in a vast container. As a result I’ve seen hundreds of VC decks, all certain they will be among the top performers. There, some loose thoughts on magnets.

startup 97

startup VC strategy leadership 97

American Entrepreneurship

MARCH 5, 2025

With strong tailwinds in both the GLP-1 and fiber categories, Supergut is well positioned for exceptional growth in the coming years, and Im honored to lead the next chapter. This innovation has drawn significant attention from both consumers and retailers, reinforcing Superguts leadership in the gut health and metabolic wellness space.

leadership 86

leadership health peer-to-peer mix-use 86

American Entrepreneurship

JULY 2, 2025

Levelpath will use the Series B funding to accelerate product development, scale go-to-market operations, expand ecosystem partnerships and host a new AI Masterclass webinar series for procurement leaders. Co-founder and President Stan Garber emphasized the broader vision: “We’re not just building procurement tools.

accelerator 55

accelerator innovation entrepreneurship SaaS 55

American Entrepreneurship

JUNE 6, 2025

The round follows David’s meteoric rise since its launch in late 2024 and positions the brand for continued growth as a leader in the functional food category. Investor Confidence in David’s Market Disruption Both Greenoaks and Valor Equity Partners expressed strong confidence in David’s potential to reshape the health food market.

health 92

health innovation entrepreneurship leadership 92

Tomasz Tunguz

JULY 1, 2025

Figma’s collaborative design tool platform disrupted the design market long-dominated by Adobe. The data also shows Figma’s Research & Development spend nearly equals Sales & Marketing spend. Figma’s product is its primary marketing engine. Yesterday, Figma filed its beautifully designed S-1.

collaboration 74

collaboration SaaS disruption development 74

StartupNation

MAY 16, 2025

Less common bank loans, such as those offered by credit unions or Community Development Financial Institutions (CDFI), may also fall into this category. You need a good pitch and must have (or develop) marketing skills. Cons Requires self-marketing. There’s no need for formal pitches or marketing.

peer-to-peer 52

peer-to-peer startup incubation mentorship 52

American Entrepreneurship

JUNE 2, 2025

Just Ice Tea has quickly gained momentum as a healthier iced tea alternative in a market hungry for low-sugar, clean-label drinks. Its a brand that embodies the innovation, leadership, and consumer resonance were looking to support.

ventures 90

ventures investing investment sustainability 90

American Entrepreneurship

APRIL 24, 2025

At its core, Omnidian delivers protection and performance plans for solar and energy storage systems in both residential and commercial markets. Longtime backers Activate Capital, Liberty Mutual Investments, National Grid Partners, and WIND Ventures reaffirmed their support with follow-on investments.

energy 98

energy investing investment accelerator 98

Tomasz Tunguz

FEBRUARY 26, 2025

They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. Startups operate in newer markets where pricing standards haven’t been set. In addition, these new markets evolve very quickly, and consequently, so must pricing.

SaaS 111

SaaS strategy enablement startup 111

Jason Malki

JULY 21, 2025

As a social enterprise using advanced tech for cultural and economic regeneration, we fall between categories. Some founders chase a market. Public funders hesitate at our for-profit structure and blockchain layer. Private investors often misread us as “just” a mission-driven project. There’s no well-worn path for ventures like ours.

culture 52

culture technology funders communities 52

StartupNation

JULY 7, 2025

This is exactly why you need solid market research. At its core, market research is all about gathering, analyzing, and interpreting data about a target market, competitors, and the industry as a whole. But to get the best market research, you need to be sure you’re collecting the right data for your business.

peer-to-peer 52

peer-to-peer mentorship mix-use media 52

American Entrepreneurship

MAY 12, 2025

In 2025, the event included two core award categories: The Pioneer Award Celebrating trailblazers who have created disruptive innovations with global potential. The 2026 edition will also introduce new award categories targeting sustainability, AI ethics, and social impact entrepreneurship.

innovation 52

innovation ventures peer-to-peer mentorship 52

The Zapier Blog

JUNE 5, 2025

Before this category came into shape, we had a loosely formed category named AI app builders. They fall into a set of categories that make them too developer-grade, focusing on tasks they have to perform every day for work. Some popular AI technologies for coding didn't make it into this list.

development 52

development technology frameworks support 52

The Zapier Blog

JUNE 19, 2025

Chalk it up to occupational hazard: as a marketer and consumer of ads, I can't help but take note of ads that nail the hook, the message, and the execution. I've grouped them into categories to make things easier to scan, but keep in mind: the best ads don't always fit neatly into a box.

culture 99

culture pitching media education 99

The Zapier Blog

JUNE 15, 2025

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. You might have one room for your design team, one for your marketing team, and so on.

collaboration 98

collaboration board coworking creativity 98

The Zapier Blog

JUNE 25, 2025

Increases organizational agility: AI automation helps your business keep up with zig-zagging market trends without missing a beat. Consider the generic welcome email, a classic of the "better than nothing" school of marketing. " to a market-ready solution. AI automation offers a practical fix.

mix-use 52

mix-use creativity construction technology 52

Jason Malki

FEBRUARY 11, 2025

She has earned acclaim in Entrepreneurs 11 Marketing Experts That Could Change Your Business, Inc.s Beyond that, were deepening our enterprise partnerships, expanding globally, and pushing into new categories where high-quality video is a necessity but remains inefficient. Top Female Founders in 2023 and 2024.

leadership 52

leadership SaaS creativity entrepreneurs 52

StartupNation

JULY 11, 2025

Can you expand into new markets? Then, explain what steps you’ve taken or plan to take to capture more of that market. If you want to be taken seriously, you need to look like you belong in that category. Who handles sales, operations, marketing, and customer service ? They want real, reachable upside.

mentorship 52

mentorship strategy culture pitching 52

American Entrepreneurship

JULY 8, 2025

This funding empowers us to scale our operations and broaden our reach into new markets.” This is a category-defining shift that changes everything for working families.” “We want Bumo to be as integral to family life as Airbnb, Uber, and Instacart are in their respective fields,” said Joan Nguyen, co-founder and CEO of Bumo.

innovation 71

innovation education transportation entrepreneurship 71

The Zapier Blog

JUNE 9, 2025

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

construction 52

construction board support enablement 52

Hunter Walk

MARCH 3, 2025

Could be pinning their thesis on a category of technology or type of founder that isn’t yet understood by the investment community. And how quickly the firm can process new information and adjust if portions of their hypothesis need tuning once in market.

peer-to-peer 88

peer-to-peer VC investing investment 88

The Zapier Blog

JUNE 17, 2025

The best way to translate all those different data streams coming at you from Sales, Customer Service, Marketing, and the intern's experimental TikTok strategy into something that resembles coherent business information is with CRM technology. That way, not a single lead will slip between your marketing and sales efforts.

real estate 75

real estate collaboration support data analysis 75

Innovation 2 Enterprise

APRIL 25, 2025

Hosted by i2E and presented by Loves Travel Stops, this years event awarded more than $167,000 in prizes across multiple categories, celebrating the brightest emerging entrepreneurs from colleges and universities throughout the state. Second place was APmed from OU. million in awards.

entrepreneurs 52

entrepreneurs pitching innovation communities 52

The Zapier Blog

JUNE 15, 2025

It offers business and productivity tools that run the gamut from sales and marketing to finance and legal to IT and analytics. Category Description CRM Sales Manage your sales process and client communications, including leads, contacts, accounts, and deals. Automate Zoho What is Zoho? What is Zoho used for?

collaboration 52

collaboration finance financing enablement 52

The Zapier Blog

JUNE 29, 2025

The app isn't packed with the kinds of AI features that are now a major selling point of a lot of design tools in this category, so if that's a concern, give it a miss. But if you want the most seamless possible workflow for creating professional posters and other printed marketing materials, VistaCreate is hard to overlook.

media 59

media mix-use creativity collaboration 59

The Zapier Blog

JUNE 10, 2025

Zendesk for Service and Jira Service Management are two of the most popular help desk solutions on the market. Unlike Jira's templates that explain exactly what the automation or trigger will do, Zendesk just hands you a bunch of dropdown options in each category that you have to sort through to MacGyver your own automation.

support 52

support SaaS communities development 52

The Zapier Blog

JULY 4, 2025

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. I didn't just read these apps' marketing materials and customer reviews.

frameworks 66

frameworks enablement consulting SaaS 66

The Zapier Blog

JULY 16, 2025

What’s new for 2025 Sharper categories. 2025 award categories Marketing Automator of the Year : Celebrating a growth marketer who lets AI and automation scale campaigns while they sleep. Customer Support Automator of the Year : Honoring a CX pro who unifies product, marketing, and success with lightning-fast automations.

communities 40

communities innovation media support 40

The Zapier Blog

JULY 1, 2025

For example, if the central theme was "Summer" (say, for a marketing campaign), the first five or so nodes might be "Good weather," "BBQs," "Vacation," "Air conditioning," and "School's out"—or whatever else it is that you think of when you think of summer.

collaboration 106

collaboration support education creativity 106

The Zapier Blog

JULY 13, 2025

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. You've got sales teams in a CRM , project managers tracking tasks, HR onboarding new hires, and marketing teams running campaigns.

finance 91

finance financing mix-use collaboration 91

The Zapier Blog

JUNE 25, 2025

For example, maybe you want to trigger onboarding workflows for new hires, or sync lead data across marketing and sales tools. Maybe marketing has a few automation rules set up inside Salesforce , and IT has built some scripts, but there's no standard, secure way to scale automation across the company.

mix-use 52

mix-use support collaboration finance 52

The Zapier Blog

JUNE 30, 2025

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

consulting 98

consulting media investing investment 98

American Entrepreneurship

JULY 9, 2025

market with BLOOM⁴³, the world’s first fully wearable prehabilitation device for breast surgery designed to reduce complications. healthcare market and sets the stage for its upcoming Series A fundraising. market with BLOOM⁴³, the world’s first fully wearable prehabilitation device for breast surgery. but globally. With its U.S.

support 91

support health hospitality innovation 91

Hunter Walk

APRIL 17, 2025

We hired a strong mid-market banker, Lightning Partners to help us with the process and got an introduction to Bending Spoons in April of 2024. HW: If a CEO wants to understand whether theres a M&A market for their company, how can they take the temperature without scaring their team or investors?

mix-use 64

mix-use finance financing development 64

The Zapier Blog

JULY 10, 2025

Website building apps are also increasingly comprehensive, including not just design tools but also support for eCommerce, lead generation, marketing, and analytics. With Wix's robust all-in-one marketing suite, you can create websites (with the help of AI), organize leads, send emails, run ad campaigns, and manage social media.

media 52

media enablement SaaS collaboration 52

Both Sides of the Table

FEBRUARY 28, 2018

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. If you tried to shop Amazon for just one of these categories?—?where So Why Does This Matter? Not so much.

sustainability 296

sustainability communities media disruption 296