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Why Creativity is Essential for Entrepreneurs

Entrepreneurs' Organization

All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive. It was scary, but it also offered opportunities for new ways of thinking. Creativity is a job.

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8 Surprising Strategies for Unstoppable Focus

StartupNation

Getting distracted may seem innocuous, but the consequences are disastrous over time: lost productivity, falling revenues, and a gnawing ever-present sense of missed opportunities. These overachievers and members of The Oracles share their strategies to sharpen your focus, prolong your concentration and beat distractions once and for all.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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EO Atlanta creates an algorithm for 150+ one-on-one member connections each month in the face of COVID-19

Entrepreneurs' Organization

With most in-person events currently paused, here’s how one EO chapter is using a creative approach to make 150+ “micro-collisions” among members to drive relationships and value. That member shares available times or an automatic booking link to schedule the call. What’s been your biggest challenge/opportunity during COVID-19?

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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

In my opinion, companies are either far too focused on the end sale or the conversion campaign, or they’re on the other end of the spectrum and are only worried about the brand and feel-good creative. So should your digital strategy be focused on driving leads or building your brand? Sales and brand. Do (engage and purchase).

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Connect/Enterprise: Building Products With Generative AI

Andreessen Horowitz

How will creative AI models change our expectations of what we can do with computers? Below are some edited highlights from this year’s speakers, where they share their thoughts, experiences, and strategies around generative AI. What’s the scale of the opportunity that AI presents? Which interfaces will win out?

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10 Ways to Boost Your Startup’s Customer Acquisition

StartupNation

Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. If you have a product or service to sell, you need a customer acquisition strategy. A good strategy will help you grow in a targeted and cost-effective way to attract the right customers.