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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

Bret Taylor is on a roll: On Monday, he became the chair of Twitter’s board, and a day later, Salesforce made him its co-CEO and co-chair. How to execute an amplified marketing strategy. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff. Let’s talk about the SaaS selloff.

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TechCrunch+ roundup: Headcount data study, SaaS sales mistakes, financial close strategies

TechCrunch

For the last 24 months, Thomvest Ventures recorded headcount data for 150 Series A to C enterprise SaaS startups, and we have the numbers. Ackerman says he expects to see another tranche of layoffs in several weeks, after startups hold their Q4 2022 board meetings. How to solve the financial close dilemma: 3 strategies that never fail.

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5 must-have board slides for SaaS sales and revenue leaders

TechCrunch

Bill Binch is an operating partner at global, technology-focused investment firm Battery Ventures. As a revenue leader at large and small technology companies, I’ve spent the last 15 years attending a lot of quarterly board meetings. This is all necessary because the board meeting is such a high-stakes event. Deliver the goods.

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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. In SaaS, it’s not much different. Any new local business could try this.

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The Changing Venture Landscape

Both Sides of the Table

On the one hand, you’re over paying for every investment and valuations aren’t rational. Pre-seed is just a narrower segment where you might raise $1–3 million on a SAFE note and not give out any board seats. That used to be called A-round investing. A seed round these days is $3–5 million or more! of the fund.

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The hamburger model is a winning go-to-market strategy

TechCrunch

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. Bottom-up SaaS: A framework for mapping pricing to customer value. David Cahn is an investor at Coatue, where he focuses on software investments. Bottom-up SaaS: A framework for mapping pricing to customer value.

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