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Entrepreneur’s Don’t Think Enough. Here’s What You Can Do About It …

Both Sides of the Table

I get sucked up in “Do” mode. Now, I’m pretty on the record that being an entrepreneur is about being great at The Do. But getting caught up in the doing can often leave you directionless. It gives me tons of zone out time with visual stimulation to get the brain going. Startups Are for Doers.

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4 Secrets to Creating a Sales Presentation Folder That Sells

Entrepreneurs' Organization

As the founder of a folder printing company, I often get asked how to design folders that effectively guide prospects through the buying journey. Given the frequency of these inquiries, I’ve decided to share my insights on creating impactful sales folders. A well-designed sales presentation folder goes beyond mere folded paper with pockets.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)?

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The Essential Guide to Creating a Post-Pandemic Workplace

Entrepreneurs' Organization

During a COVID-19 outbreak, when it may not be possible to eliminate the hazard, the most effective protection measures are (listed from most effective to least effective): engineering controls, administrative controls, safe work practices (a type of administrative control), and PPE.”. Those that don’t are risking extinction.

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5 Questions to Get Your Brand Crystal Clear

Entrepreneurs' Organization

Do You Even Know Your Own Brand? Can your newest hire articulate it, and do they understand how their day-to-day actions reinforce it? How can you do this? What do you want the customer to experience every time? How do you want your customers to feel? That then informs what you must do to encourage the opposite.

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21 Facebook ad examples (and why they work)

The Zapier Blog

Get your leads where you need them Automate Facebook Lead Ads Here, I've rounded up standout Facebook ad examples that do just that. Get your leads where you need them Automate Facebook Lead Ads Here, I've rounded up standout Facebook ad examples that do just that.

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Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

Both Sides of the Table

I know that would be surprising to many readers since keeping a blog somehow convinces people that I’m a time management or productivity ninja. Why do today what I can put off until tomorrow, right? I was the guy in high school who didn’t have to study early to do well on tests and that continued into college.