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By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.
However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say? Should I use AI to help with a blog?
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
I sat down with three business leaders last week to interview them about how they handle strategy. I started the session by asking, “Who owns your company’s strategy?” But in my opinion, they are not the best one(s) to own how the company gets there — in other words, strategy. ” All three replied they did.
I don’t think I can disclose more at this time (if the company has release public info Maybe Andrew or Petri could post in the comments section) but our future development looks great, our transmedia strategy seems perfectly crafted and even the digital games only part of the business has been an enormous financial success in just 2 weeks.
I feel fortunate to have attended three high-level learning opportunities through EO: I attended EO with Harvard Business School Executive Education : Inspiring Entrepreneurial Strategy, with 95 other members from around the globe to develop groundbreaking strategies and skills in analyzing industry evolution that helped our businesses grow.
It can be referred to as your elevator pitch. The post Proven Strategies for Brainstorming Business Names appeared first on THE BLOG. While we understand that these are actually slightly different concepts, this statement provides condensed direction. It should inform people what unique benefit your provide to your customers.
That’s not a bad strategy—particularly considering how much money it takes to get a business off the ground. We were also able to generate predictable recurring revenue by referring current and prospective clients to HubSpot’s platform. The post Startup Owners: Have You Considered This Often-Overlooked Growth Strategy?
No need to reinvent the wheel, just use these tried-and-true strategies for sustainable growth. Amidst numerous challenges, the right growth strategy becomes paramount. Securing a solid foothold in the market requires a well-planned approach, and that’s where effective growth strategies come into play.
Undercover marketing or stealth marketing is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way, such that the consumers don’t realise that it is a marketing ploy. It refers to marketing and advertising products in a less obvious manner, using unconventional tactics.
Culture refers to the social and emotional glue that bonds employees together into a community of belonging, motivates employees and protects against burnout. Research-based practices will promote virtual collaboration, build sustainable strategies, and accommodate the needs of companies and employees.
I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. Everything needs to be part of a holistic company strategy. And chances are you’re in big need of a killer customer reference.
This combination of poor promotion practices and lack of training stem largely from a dangerous judgment error known as the curse of knowledge , referring to the fact that when we learn something, we face great difficulty in relating to someone who doesn’t know it.
That refers to our tendency to look for and interpret information in ways that conform to our prior beliefs, intuitions, feelings, desires and preferences, as opposed to the facts. You can use decision-aid strategies to address cognitive biases to defend your organization from misinformation. Again, cognitive fluency deserves blame.
The key to success, however, lies in a tactful execution of strategy. When inquiring about their experience, you should request references from previous employers. The post 5 Qualities to Look for in a Remote Employee appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization. Tech-Savvy.
We are often referred to as the Sandwich Generation—caught in the middle between aging parents and children. The intention is also to create asset protection strategies so creditors, predators or ex-family members, cannot access the monies that your mom and dad worked so hard to accumulate. CRN-3730060-082421.
And actually if you have ADD you may just want to watch the videos I’ve embedded below because it’s easier to concentrate on that than reading a blog post. Executive function refers to a number of mental processes that are required to regulate, control, and manage daily life tasks. It’s finish and publish.
It is helpful to have those four concepts clearly outlined for reference as you brainstorm supporting actions. and more articles from the EO blog. The post 5 Questions to Get Your Brand Crystal Clear first appeared on The EO Blog. The post 5 Questions to Get Your Brand Crystal Clear appeared first on The EO Blog.
It’s one of my favorite blog posts. I had planned to blog about it at the time but I waited 2 days and the whole world blogged about it so I didn’t pile on. In the corporate world this strategy is flawed. I read this post from Marc Hedlund at Wesabe on why they lost to Mint. In the consumer world, maybe.
It’s one of my favorite blog posts. I had planned to blog about it at the time but I waited 2 days and the whole world blogged about it so I didn’t pile on. In the corporate world this strategy is flawed. I read this post from Marc Hedlund at Wesabe on why they lost to Mint. In the consumer world, maybe.
Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. If you have a product or service to sell, you need a customer acquisition strategy. A good strategy will help you grow in a targeted and cost-effective way to attract the right customers.
These profiles will ultimately help you create outstanding video content that contributes to your marketing strategy. Then, use it as a baseline reference whenever you make content choices on things like FAQs, targeted ads , and explainer videos geared toward conversions. and more articles from the EO blog.
No strategy → no focus → no improvements → no differentiators → no happiness in what I do → back to employee mode. Without a strategy, one might temporarily enjoy the comfort of a well-established business with a waiting pipeline of potential clients, coasting on inertia. My 2023 strategy: Mentoring triangle of strength.
Contributed by Michael Roderick, a recent EO 360° podcast guest and the founder and CEO of Small Pond Enterprises , which helps coaches and consultants make their brands referable, their messaging memorable, and their ideas unforgettable. I like to refer (ha ha) to these people as “referability partners”.
The key to our success is how we leveraged certain entrepreneurial strategies that are often misinterpreted as mere trends. To find a pace that works for you, refer to an internal, financeable rate of growth, based on your cashflow and profit. and more articles from the EO blog. Don’t fix what isn’t broken.
I keep a Post-It on my wall with a quote from a professor at my alma mater, Harvard Business School: “Strategy is about setting yourself apart from the competition. articles, blog posts, podcasts?even But in order to capitalize on that benefit you need to encourage satisfied customers or clients to refer you. Content Marketing.
Marketing automation refers to the broader set of automated marketing activities that span multiple channels, from SMS to social media and beyond. There's even some overlap with email automation , which refers to automating more operational workflows like logging emails, sending transactional messages, or cleaning up your inbox.
SEO is a critical element of any digital marketing strategy. Getting site visitors through paid ads may be a good strategy, but it’s not feasible in the long run. In the large scheme of digital marketing tactics and strategies, there’s no doubt that SEO is key to business growth. On-page SEO strategy.
There were three primary conditioning strategies: Positive reinforcement. We learned that “reinforcement” refers to a type of conditioning that teaches and maintains a specific behavior, and “aversive” refers to a type of conditioning that prevents a specific behavior from happening.
And while John & I have been through these phases ourselves (and have even written several blog posts on the topic like this one and John keeps a great blog with many similar concepts) we simply haven’t been running large sales teams for the past 8+ years.
Plus, now they need to Tweet, use Facebook, attend conferences and keep a blog! Or a major shift in strategy. Multiple endorsements / touch points – The same strategy that works to get intro’s to people works to get momentum from people. They said they’d call references but haven’t? What, what?
150Birds can be referred to as Uber for freelance marketing services. 150Birds help startups and small businesses to: Get guidance to develop suitable marketing strategies, Get professional marketing services on-demand on a simple fixed monthly price, and Pay expert’s charges only when experts work. The Concept. The Offering.
Suddenly, we are seeing many entrepreneurs churn out social media and blog posts at staggering speeds, thanking ChatGPT for providing the content they can simply copy + paste into their platforms of choice. Choose the one that speaks to you, and refer to point No.1 and more articles from the EO blog. Enter bad news.
Does it share an organizational strategy or information about the culture that would be of interest to employees? The post How to leverage organizational storytelling in shaping culture appeared first on THE BLOG. Is it a teachable moment with a lesson learned? Is it memorable? Pressure from the board and/or investors.
A version of this article first appeared on Feliks’ Medium blog. . My strengths as chief executive officer (CEO) of RegioHelden were typical founder qualities: I was good at designing an MVP , persuading customers and employees, raising money and defining an overall vision and strategy. appeared first on THE BLOG.
The employer can explain the reason behind the decision and the options that the employee might have, such as professional recommendations and references. and more articles from the EO blog. Face-to-face meetings also provide an opportunity to ask and answer questions, reducing the chances of misunderstandings.
Now that my days are spent exclusively behind a computer, I’ve been searching for the right note-taking strategy. I recognize that note-taking is like pricing strategy: you never get it entirely right, so you’re always inclined to tinker. His main innovation is to write small notes that cross-reference each other.
Quiet quitting —a term that has become all too familiar for business owners—refers to doing the bare minimal tasks of your job description well enough that you don’t get fired. and more articles from the EO blog. So what explains the drop in productivity associated with quiet quitting? first appeared on.
During the onset of the pandemic, Aboyeji, via his blog post , said Future Africa Fund was looking to raise institutional investment. Bosun Tijani talks strategy as CEO of Africa’s new largest tech hub. This is because most of the capital in Africa for promising startups is typically distributed among many investors.
This strategy tends to be used to initially grow a business and its customer base. In your business plan , you likely detailed your product or service, detailing a basic description, concept and strategy. An ideal customer persona (ICP) is also sometimes referred to as a customer persona. Create an ideal customer persona.
I’ve worked with many, shared the stage with a couple, and referred several others. It illuminates a strategy of how to gain freedom and empowerment by lifting the dreams of the people you employ. and more articles from the EO blog. For more insights and inspiration from today’s leading entrepreneurs, check out EO on Inc.
Acqui-hiring is one such strategy that changes the game and has gained popularity in recent years. Acqui-hiring refers to buying a company or organisation mainly for its employees’ skills and proficiency rather than for its products or services. Acquisition is when one company buys another, and hiring refers to taking on employees.
The best strategy is to mix approaches. Your judgments on future potential can and should be informed by experience, from the skills a person has accumulated to what their last employer had to say about them during the reference check. appeared first on THE BLOG.
Content marketing in this new realm can seem daunting, but luckily, there are plenty of effective strategies that promise to work well. In this blog post, we’ll outline five of the most important tips and actionable advice to get your content marketing game on in the metaverse. Tip #2: Experiment with new types of content.
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