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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say? Should I use AI to help with a blog?

strategy 242
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

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CEOs and Entrepreneurs Can’t “Own” Strategy: Implementing a Collaborative Approach

Entrepreneurs' Organization

I sat down with three business leaders last week to interview them about how they handle strategy. I started the session by asking, “Who owns your company’s strategy?” But in my opinion, they are not the best one(s) to own how the company gets there — in other words, strategy. ” All three replied they did.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

I don’t think I can disclose more at this time (if the company has release public info Maybe Andrew or Petri could post in the comments section) but our future development looks great, our transmedia strategy seems perfectly crafted and even the digital games only part of the business has been an enormous financial success in just 2 weeks.

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How EO has impacted my life and grown my business

Entrepreneurs' Organization

I feel fortunate to have attended three high-level learning opportunities through EO: I attended EO with Harvard Business School Executive Education : Inspiring Entrepreneurial Strategy, with 95 other members from around the globe to develop groundbreaking strategies and skills in analyzing industry evolution that helped our businesses grow.

education 244
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Proven Strategies for Brainstorming Business Names

Entrepreneurs' Organization

It can be referred to as your elevator pitch. The post Proven Strategies for Brainstorming Business Names appeared first on THE BLOG. While we understand that these are actually slightly different concepts, this statement provides condensed direction. It should inform people what unique benefit your provide to your customers.

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