Remove market-planning
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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there.

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Lean and Mean: How to Boost Startup Growth on a Shoestring Budget

Entrepreneurs' Organization

Embrace Lean Startup Methodology Traditionally, starting a business meant undertaking thorough planning, seeking significant funding, and developing a product in isolation from its future users. This roadmap, or strategic plan, doesn’t have to be an elaborate or intimidating document that ends up unused.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

strategy 242
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4 secrets to successful social media

Entrepreneurs' Organization

And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical.

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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. I found myself in violent agreement with Fred’s blog post(s). You need product / market fit. Product / market fit is everything. CROSSING THE CHASM.

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How This Ends

A VC: Musings of a VC in NYC

Back in February of last year, I wrote a blog post with the same title and said this about the asset price bubble we were living in and investing in over the last few years: The big question is how does this end? Well now the markets have hit the brakes and the new question is how that ends. And we need to be patient.

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The Essential Guide to Creating a Post-Pandemic Workplace

Entrepreneurs' Organization

Develop an infectious disease preparedness and response plan , advises the US Department of Labor’s Occupational Safety and Health Act (OSHA). A “10-4” plan that directs employees to work 10 days at home and 4 days in the office is gaining traction in some countries. Limit the number of customers and staff members in spaces.

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