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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. This post has a bit more than the serialized version, but if you prefer an even shorter version I created the ADAH version , which is < 50% the length. Why did Twitter emerge despite Facebook’s dominance? cheap accessible digital hardware].

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Why did Twitter emerge despite Facebook’s dominance? Why did MySpace lose to Facebook & what can Twitter learn from this?

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Most blogs are.

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4 secrets to successful social media

Entrepreneurs' Organization

And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . We asked members of Entrepreneurs’ Organization (EO) in Australia to explain how they use social media. Robert offere this key tip: Create different posts for different social networks.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. His words, “we find things on Sunday morning that will be on the Today show on Tuesday morning.&# That’s why people turn up to Buzzfeed.

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