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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

Whether you’re a solopreneur or a small business owner looking to scale, leveraging AI-powered tools can be a game-changer in managing routine tasks, automating workflows to lower operational costs, providing advanced analytics, and gaining advantage over competitors to drive growth. What Are AI Agents? Tools like Jasper AI and Copy.ai

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From AI-friendly to AI-first: How Zapier is transforming hiring and onboarding

The Zapier Blog

Here are some real questions we've asked in interviews: Marketing How is AI changing how you plan or execute campaigns? How do you use AI to personalize messaging, generate content, or analyze performance? We evaluate these skills through screenings, async exercises, and live interviews, and the signals compound across stages.

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21 Facebook ad examples (and why they work)

The Zapier Blog

Chalk it up to occupational hazard: as a marketer and consumer of ads, I can't help but take note of ads that nail the hook, the message, and the execution. The way the customer explains her BambooHR workflows—"Just click, click, click"—reflects the product's biggest value prop: simplicity.

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How a Center of Excellence Can Help Your Company Master Generative AI’s Benefits

Entrepreneurs' Organization

However, Step 2 is where I most often see problems in companies when I consult on integrating AI into their workflow. From automating mundane tasks to generating innovative content and forecasting market trends, the applications of generative AI are manifold. and more articles from the EO blog.

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7 Ways to Tell Whether Your Digital Marketing Agency is an Asset

Entrepreneurs' Organization

Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. And it’s impossible to expand or scale without a well-executed marketing plan. In this case, you’re being treated like a number, and that’s a bad way to ensure your marketing strategy is effective.

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AI integration: How to bring AI into your workflows

The Zapier Blog

With Zapier, AI integration is about making your workflows work better. I'll also share a step-by-step approach to bringing AI into your workflows (no neural implants required). Table of contents: What is AI integration? Or, let's say you're managing a content team. Faster, smarter decision-making.

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