Remove b2b-email-marketing
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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I'd made the necessary tweaks.

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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. If five million podcasts sounds impressive, there are over 600 million blogs (Source: Internet Live Stats, 2022).

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14 Tips on How to Sell to Private Equity and Venture Capital Funds

David Teten VC

The vastly larger universe of B2B companies, many of which have teams focused on pushing VC and private equity funds to evangelize their product to their portfolio. Organize a roundtable or dinner strictly focused on your target market. We have very high conversion on outreach emails using this data.”. See Where are the deals?

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AirTree backs generative AI content creation and management platform Narrato

TechCrunch

Other participants in the round included OfBusiness , a B2B e-commerce platform, and serial entrepreneur Shreesha Ramdas. Founded in January 2022 by Sophia Solanki, an Australian serial entrepreneur whose previous startup was content marketing and social media management SaaS platform DrumUp. Narrato founder Sophia Solanki.

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Lesson #355: Artificial Intelligence is Taking Over Marketing

Red Rocket

It has even had a significant role in the marketing industry for many years (e.g., But, what has recently caught storm is the use of generative AI in the creation of many marketing creatives. They surveyed 1,000 marketing professionals across over 16 different industries and company sizes from 1 to 5000+ employees.

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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.

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Lesson #350: Top 10 Marketing Strategies for Startups

Red Rocket

I was curious what her startup founders were seeing, in terms of the best marketing strategies they are successfully using today. And, we are both pleased to share those learnings with all of you, to help you with your own marketing efforts. Alyssa was kind enough to interview ten of her founders, to get those learnings.