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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Why did Twitter emerge despite Facebook’s dominance? Why did MySpace lose to Facebook & what can Twitter learn from this?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. Why did Twitter emerge despite Facebook’s dominance? Why did MySpace lose to Facebook & what can Twitter learn from this? Does Facebook have a permanent dominance of the future given their 500m users? cheap accessible digital hardware].

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. When I first started blogging Digg was still at its peak. So you start by submitting an app and hoping for Apple to recommend you.

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5 Ways brands can play to win on TikTok

Entrepreneurs' Organization

Here’s what he shared: There’s no denying that TikTok is one of the fastest-growing and most widely used apps today. In fact, TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021. These in-feed ads run in between organic content on the “For You” page, TikTok’s individualized home page.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. I’m guessing this was also the case over the first few year’s of Zynga’s growth on Facebook. On measurement. That’s not acceptable.

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3 ways to optimize your e-commerce site for better sales

Young Leaders of the Americas Initiative

Adapted from a blog by Christina Gwira of NOYADESIGNS. These tips, tricks and apps will make sure that you’re positioning yourself in the best possible way for your customers. Lower your page load speed. You decide you want to run a Facebook ad to get more traffic and sales for your store. We all want to make more sales.

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