StartupNation

DECEMBER 14, 2021

Tracking users is essential to many advertisers and businesses, but with increased privacy concerns, the option to opt out of third-party cookies and their tracking means digital marketers have to find other routes to data. Create targeted landing pages geared toward different marketing personas. This is bad news for your business.

education 130

education strategy media board 130

The Zapier Blog

APRIL 10, 2023

Users are the people who will use your product day-to-day once the company decides to make the purchase. For example, an Initiator or a User will likely be interested in a how-to guide that relates to an aspect of the User's job.

strategy 111

strategy education B2B marketing leadership 111

Paul G. Silva

DECEMBER 15, 2023

At the start of the venture, this makes it easy to document the core hypothesis that need to be tested to go from idea to launch, typically by focusing on the Payer, Channel, and User stakeholders. You can find more results on PixelEdge’s recent blog post detailing how it uses the KISS Canvas to help clients.

funders 130

funders innovation pitching ventures 130

Entrepreneurs' Organization

DECEMBER 31, 2018

Simultaneously, EO members will help the farmers organize a legitimate cooperative that enables them to sell directly to end-users—both businesses and consumers—thereby eliminating the bureaucracy of the local farming industry. Working with these farmers taps into the complete 360º persona of an entrepreneur.

communities 130

communities entrepreneurship real estate sustainability 130

The Zapier Blog

APRIL 5, 2023

Zapier takes it up a notch by sharing its own persona as a company and what role they play in its audience's lives. calling your buyers "customers" and not "users") Formatting essentials (e.g., The images that work on your blog might not work for social media because of formatting restrictions, for instance.

media 105

media enablement education founder 105

TechCrunch

DECEMBER 20, 2021

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. Here are a few ways to add more specificity to your copy: Address the objection most relevant to your target persona. It uses phrases like: Understand how users really experience your site.

pitching 104

pitching communities creativity technology 104

Entrepreneur's Handbook

MAY 17, 2021

In this blog post, we’re not going to talk about different business models, seat-based VS usage volume pricing, or subscription VS pay-as-you-go. In this blog post, I’ll highlight a pretty neat data-driven approach that we used at Uizard to identify the initial price for our SaaS monthly subscription plans.

SaaS 76

SaaS startup mix-use strategy 76

Entrepreneur's Handbook

JULY 1, 2021

along with pricing/cost issues, user-unfriendly products, poor marketing, and product mistiming. Customer Discovery: defining your aspirational customer persona Look for the people / businesses in your target market who are most deeply affected by the problem you aim to address?—?those Blogs/media outlets?

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startup strategy creativity communities 53

TechCrunch

JANUARY 21, 2023

At Early Stage, experts will share advice on protecting intellectual property, structuring cap tables, developing target customer personas and more. But as she notes, it’s unclear if Twitter has the technical means, such as logs, to determine if any user data was exfiltrated. You won’t want to miss it.

networking 78

networking creativity leadership advice 78

Both Sides of the Table

JANUARY 25, 2010

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both. Blah, blah, blah.

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advice entrepreneurs sustainability pitching 348

Both Sides of the Table

NOVEMBER 28, 2013

Meanwhile while social networking was white hot 3 years ago it is now persona non grata unless your user numbers are insane. Finally, thank you to the readers of this blog. eCommerce was battered this year. Some Ad Tech has skyrockets some has suffered. 2013 was the year of wearable devices and physical products. Best, Mark.

advice 288

advice SaaS sustainability board 288

Tomasz Tunguz

SEPTEMBER 14, 2020

First, target the individual user and then convince the economic buyer, typically a manager, director, or VP depending on the scale. Technical products often face this two persona quandary. The side door leads to documentation, blog posts, community brought via referral. Many companies today pursue a pincer GTM.

communities 82

communities development technology investment 82

StartupNation

OCTOBER 20, 2021

Blogs like “best places to hike in Florida” or “what to pack on your first camping trip” will get your audience hooked. Taking advantage of Google My Business or other major listing sites can help you reach users who are expressing an interest to buy as soon as they can. Say, for instance, you sell outdoor gear. Transactional intent.

opportunity 116

opportunity enablement strategy investment 116

OurCrowd

JULY 22, 2019

Intuition Robotics offers OEMs the ability to create a customized multimodal persona-based agent that can be deployed in both traditional and autonomous vehicles. The companion would proactively suggest music, podcasts, activities, or even cracking a window — all customized according to user preferences after a quick learning phase.

transportation 54

transportation innovation technology development 54

Both Sides of the Table

JANUARY 13, 2011

I wrote the summary notes in this blog post. And did I really just try to drop an SAT word into my blog post? In reading the comments on Bijan’s blog and having discussed this so many times, I know some entrepreneurs only want to talk with VCs that think that Powerpoint causes leprosy. Here’s how you notify a user.

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Entrepreneur's Handbook

OCTOBER 16, 2023

Each free user helps you spread word of mouth — For this to work, your users need to know other users. Supporting additional free users is nearly free — In business speak, the marginal cost of 1 more free user needs to be very low. This means for the vast majority of companies, this is not a good idea.

media 84

media incumbents advice creativity 84

The Zapier Blog

JUNE 29, 2025

It can instantly generate a disposable email address and an alternate persona, such as name and address, for you. Unlike NordVPN, it doesn't try to stuff as much information as possible on one screen and leaves ample blank space between elements to ease new users in.

networking 52

networking disruption support 52

Both Sides of the Table

MARCH 1, 2011

There has been all sorts of discussions about marketing on blogs lately. As you know, Justin’s is 8-15 year-old girls and he built his music & persona around this demo. You can laugh at Dennis and Naveen doing fashion shoots but think about how many new users they got for doing that. He knew this.

entrepreneurs 398

entrepreneurs media mentorship leadership 398

StartupNation

JANUARY 30, 2021

Develop a user persona , a fictionalized character who embodies the user case for your product. Develop blog posts around your idea, and share them on social media. Know your consumer. Who’s your target customer, and why does he or she need your product or service?

consulting 124

consulting frameworks media disruption 124

TechCrunch

MAY 23, 2022

” Then we discovered more: Eco’s sophisticated funnel has paths built for every persona. They stole our blog posts. They stole our idea of checking if users have Metam*sk. We found many submissions trying to discover every path… all connected to the copycats. shoutout @jeremycaius ) pic.twitter.com/wFdbvhQuh9.

founder 138

founder startup ventures capital 138

Tomasz Tunguz

JULY 1, 2014

It’s one of the reasons I publish data analysis on this blog. Even if you’re not a soccer/football fan, the article is worth reading because it’s one of the finest examples of synthesizing data and a story to convey a point I’ve read in a very long time.

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peer-to-peer data analysis support startup 40