The Zapier Blog

JULY 10, 2025

Do more with TikTok's Lead Generation Automate lead tracking Whether you're a B2B marketer or content creator ready to turn TikTok into a revenue machine, you need to understand how to get the most out of your TikTok marketing strategy. For example, you can automatically create video scripts from blog posts with ChatGPT.

media

The Zapier Blog

JUNE 17, 2025

Boost your team's productivity Automate your CRM Turns out, a CRM (customer relationship management) app is like my fantasy setup, but for people with actual responsibilities. The 3 main types of CRM software Boost your customer relationships with automation Customer relationship management FAQ What is a CRM?

real estate

Campaign Monitor

MAY 30, 2025

After analyzing hundreds of online user reviews and testing various alternatives, we’ve found platforms that offer better deliverability, more intuitive automation, and stronger customer support. “ “Not only does Campaign Monitor make sending highly-customized emails easy and fun, their support team is phenomenal.”

support

The Zapier Blog

JUNE 12, 2025

They're intended to deliver timely, personalized content to you, the customer, to deepen engagement and encourage repeat purchases. Your own customers need it. It involves managing each and every touchpoint across the entire customer journey, from first capturing leads to nurturing them and capturing feedback. The takeaway?

strategy

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

startup

Entrepreneurs' Organization

MARCH 5, 2020

This is demonstrated in the way that we recruit, staff and train Point7 employees, paying careful consideration to employee retention. Beyond our efforts internally at Point7, we are in a unique position to help shape the broader cannabis industry by working with our clients to develop their business strategies. The Point 7 team.

consulting

Entrepreneurs' Organization

DECEMBER 9, 2020

In my one-year term as president of EO Atlanta, one of my goals is to drive engagement and retention within our membership. Whether it’s an insight about a key problem, an amazing book or podcast share, a vendor referral, a parenting strategy, a key relationship introduction, or one of dozens of other ways we create value together.

networking

Entrepreneurs' Organization

JANUARY 26, 2024

They invest in tools and strategies to outsmart businesses and fraud prevention experts, necessitating a new approach to security. There is a pressing need to educate and train not just the consumers but also employees, especially those in customer-facing roles. and more articles from the EO blog.

consulting

StartupNation

JANUARY 5, 2022

Yes, it is a great time to reevaluate your project management initiatives, customer retention strategy, and HR processes. If you want to maximize your overall profits and grow your business, optimize your entire sales funnel and marketing strategy through regular A/B testing. To wrap it all up.

entrepreneurs

StartupNation

NOVEMBER 4, 2020

A clear company purpose is so important that some have described it as the key to employee retention. Purpose helps new businesses to focus, allows them to set long-term business strategies, and creates a competitive edge. Clients and customers need to be able to find your business online. A regularly-updated, relevant blog.

entrepreneurs

Innovation 2 Enterprise

JANUARY 30, 2024

Participants in the program engaged in weekly workshops and coaching calls, refining their revenue models, competitive strategies, and customer acquisition. With a $50,000 convertible note and personalized founder mentorship, Bridge2 lays the foundation for promising entrepreneurs to thrive in a competitive landscape.

mentorship

Entrepreneur's Handbook

DECEMBER 8, 2023

Because here’s the truth: while you might not pay attention to the competition, your prospective customers are. I don’t care what industry it is, everyone is competing for a certain segment of customers. Yes, that customer pool may be incredibly large, but at the end of the day, you all want the same thing: for people to choose you.

strategy

Entrepreneur's Handbook

AUGUST 22, 2023

The downside of this is that if you’re looking at each step individually, there is a tendency for user strategy to become very siloed, leading to a disjointed experience for the user. A Note About Product Market Fit Before diving into growth strategies, it’s crucial to address the concept of product-market fit. So what is growth?

sustainability

AsiaTechDaily

MARCH 6, 2023

As the business progressed, I received customer feedback asking for a tablet version of the notes. However, these creators were selling their products on their blogs, making it difficult for students to find templates that fit their specific lifestyles. This venture led to the creation of the NouteCompany.

collaboration

Startup Blogpost

FEBRUARY 10, 2023

This can be done by using a sales CRM (customer relationship management) platform to track and analyze leads, lead conversion rates, and sales team performance. Customer behavior analysis: Predictive analytics can help startups understand customer behavior and preferences.

startup

Entrepreneur's Handbook

JANUARY 3, 2024

Battle-tested strategies and tactics I used to reach $2M ARR. It’s a pivotal phase where your initial success is tested, and your strategies for growth are pushed to their limits. It takes the right strategies to pour gasoline on growth. If a price change only impacts new customers, just change the price and move on with life.

strategy

Entrepreneurs' Organization

JULY 16, 2021

Never share your exit strategy with venture capitalists. Sites including OpenView and Saastr provide great comps for what you’re doing, so you can learn whether 80% retention for an S&B segment is good (it is!) Customer insights are your guiding star. Here are 11 tips EO members shared: 1. Know what investors want.

SaaS

Entrepreneurs' Organization

JANUARY 25, 2021

The purpose establishes a deeper meaning which, in turn, inspires and engages employees, customers and other stakeholders. This includes customers, employees, suppliers, shareholders, society at large and the environment. Zappos offers free shipping and returns, as well as an accessible and effective customer service department.

capital

Reforge

OCTOBER 20, 2022

In this blog post we’re going to make the case for why and how you’ll be able to move your business forward with big experiments. We can get industry benchmarks for expected performance from blog posts or by talking to media buyers in our network. We could grandfather in any existing customers for a period to ease the transition.

frameworks

Entrepreneurs' Organization

JUNE 7, 2024

On one side, it shows in solid numbers like productivity levels, employee engagement, and customer happiness. Although this side of the coin isn’t easily measured, it significantly impacts morale, employee retention, and the overall company vibe. and more articles from the EO blog.

culture

OurCrowd

MARCH 6, 2021

With established revenues and growth, Future Family is a leading example of next-gen FinTech, which will provide customized solutions for specific verticals. It’s a great hiring strategy and retention tactic.”. The post Newsletter: Elon Musk’s genius + Surgical robots appeared first on OurCrowd Blog.

energy

Entrepreneurs' Organization

MAY 26, 2023

With 74 percent of US companies transitioning to a permanent hybrid work model, leaders are turning their attention to measuring the success of their hybrid strategy. Retention offers a clear-to-measure hard success metric, one both quantitative and objective. and more articles from the EO blog.

culture

StartupNation

MAY 25, 2021

This can be through blogs, video, testimonials, photo galleries, etc. — Content marketing is a way for businesses to show an understanding of the challenges customers face, empathize with their position and offer solutions. Myth 3: Your content strategy should be separate from your e-commerce strategy.

strategy

StartupNation

DECEMBER 14, 2021

Direct-to-consumer (D2C) marketing will triumph, and customer retention should be prioritized more actively. They expect customized product recommendations and special offers that are tailored to their specific needs and interests, rather than generic emails and ads. Respond to prospects and customers in social media.

education

StartupNation

JUNE 23, 2021

Agility : How agile is your strategy? You must implement new best practices in line with the current state of the world to be sure you’re actively and effectively reaching your ideal customer or client with content marketing. Ask yourself: What do customers actually need to hear from you? Focus on your current customers.

education

The Zapier Blog

APRIL 10, 2023

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

strategy

Entrepreneur's Handbook

SEPTEMBER 20, 2023

You’ve spent countless hours and resources winning over a new customer. But what if that customer leaves after a few months? Churn is when customers, for one reason or another, decide they’re done with your service or product. Well, every customer that walks away is a hit to your revenue. It feels great, right?

mix-use

TechCrunch

JUNE 28, 2021

. “Now, you can launch an app on our platform in a matter of weeks, where historically it would take up to a year if you wanted to custom build an app,” explains Mobasser. Its CMS allows merchants to create exclusive content, change the colors and fonts, add videos and more to make the app look and feel fully customized.

SaaS

Entrepreneur's Handbook

APRIL 20, 2021

How to strengthen your digital marketing strategy by combining these spheres. Photo by Dan Counsell on Unsplash Content marketing is a method to attract customers by answering questions that are important for your target audience. Increase in customer acquisition costs. They are somewhat similar, but still too different.

networking

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement.

peer-to-peer

Campaign Monitor

MARCH 8, 2022

Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. Using that information, all of the newsletters that this subscriber gets are now customized. This email newsletter example illustrates why customization pays off. Why it works.

creativity

Jason Malki

SEPTEMBER 13, 2022

Have you ever met a company that actually knows why their customers churn, renew, or grow, and most importantly, how to get ahead of it? I spent a decade consulting for Fortune 500’s with massive customer data sets?—?data Who is your customer and what’s the biggest challenge they need you to solve? I bet the answer is no.

SaaS

Both Sides of the Table

JANUARY 11, 2014

It’s slightly easier than telling every first-time entrepreneur to make sure to have a banner on the wall that reads, “remember to do your SEO, SEM, content marketing, social media, referral marketing strategies on a daily basis and with quantitative rigor.”

peer-to-peer

Entrepreneurs' Organization

DECEMBER 14, 2022

Be sure to talk about the health of the company in terms of financials, customer wins and losses, and overall strategy. Recognition increases employee productivity, loyalty and retention. This adds meaning to their work and helps them provide better service to your customers. and more articles from the EO blog.

leadership

Entrepreneurs' Organization

JUNE 5, 2024

To help you accomplish that, here are four actionable ways you can use videos to revamp and enhance your remote work onboarding process—and do so in ways that help you foster better engagement, retention, and commitment among your new hires. Then there’s the issue of information retention. and more articles from the EO blog.

culture

Entrepreneurs' Organization

DECEMBER 13, 2023

An ocean of prospective customers awaits. It’s a tenuous approach given that 67% of customers admit their standards for good experiences are higher than ever before. Try these three methods to surprise and delight your customers: 1. Cue tanking stocks and customers running across the street to a competitor.

enablement

Entrepreneurs' Organization

JANUARY 23, 2020

Strengthen your team and ensure employee retention. Consider adding or repositioning staff: This is part of the strategy to make sure you have a division in your company that is recession-proof. Focus on customer communications. This is no time to lose out on your regular customers, it’s time to strengthen your relationships.

creativity