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21 Facebook ad examples (and why they work)

The Zapier Blog

I've grouped them into categories to make things easier to scan, but keep in mind: the best ads don't always fit neatly into a box. Why this Facebook ad works : Relatable pain point : The customer in this testimonial shares a common pain point for HR teams, which makes it easier for prospects to see themselves in the same story.

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The best pipeline management software in 2025

The Zapier Blog

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

The 3 main types of CRM software Generally, CRMs can be broken down into three types: Operational Collaborative Analytical Most modern CRMs are all-in-one tools that combine elements of all three categories, but some are more specialized or industry-specific, like insurance or real estate CRMs.

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The 7 best Canva alternatives in 2025

The Zapier Blog

The app isn't packed with the kinds of AI features that are now a major selling point of a lot of design tools in this category, so if that's a concern, give it a miss. Also, the only AI feature it has rolled out is one-click background removal. But if you're a more frequent printer, then VistaCreate is worth a look.

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The 2025 Zappy Awards Application Is Now Open!

The Zapier Blog

If you're selected as a winner, you'll win $5,000, and other prizes, including us spotlighting your story. What’s new for 2025 Sharper categories. 2025 award categories Marketing Automator of the Year : Celebrating a growth marketer who lets AI and automation scale campaigns while they sleep. Community recognition.

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Zendesk vs. Jira Service Management: Which is best? [2025]

The Zapier Blog

But if you're willing to venture into the wider world of Atlassian Analytics (a more powerful feature available in higher-tier plans), the story changes completely. Customizing reports often means wrestling with JQL queries to create dashboard gadgets, which feels more like advanced search than true report building.

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How to summarize and categorize news articles with Zapier Agents

The Zapier Blog

Between breaking stories, industry updates, and the endless scroll of social media, staying informed can feel like a full-time job. This agent processes lists of news article links, summarizes each story, and categorizes them into an organized report—all automatically delivered to Google Docs. Summarize each article.