21 Facebook ad examples (and why they work)
The Zapier Blog
JUNE 19, 2025
I've grouped them into categories to make things easier to scan, but keep in mind: the best ads don't always fit neatly into a box. Why this Facebook ad works : Relatable pain point : The customer in this testimonial shares a common pain point for HR teams, which makes it easier for prospects to see themselves in the same story.
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