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21 Facebook ad examples (and why they work)

The Zapier Blog

I've grouped them into categories to make things easier to scan, but keep in mind: the best ads don't always fit neatly into a box. That kind of third-party validation builds instant trust, especially in a category where trust is everything. Many blur the lines between formats, and that overlap is often what makes them work.

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

5 (700+ reviews) Drip Ecommerce segmentation Behavior-based dynamic segments $39/month 4.4/5 Advanced Segmentation : Target specific audience groups based on detailed behavioral data, purchase history, and engagement metrics for highly personalized campaigns. Free plan; pricing starts at $12 USD/month 4.7/5

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The best pipeline management software in 2025

The Zapier Blog

Based on dozens of hours of testing from me and the Zapier team, as well as lots of research into what makes the best pipeline management software, these are my picks for the best pipeline management tools—other than the monkey wrench. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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What is AI orchestration? A guide to intelligent systems

The Zapier Blog

Unlike simple rule-based automation , AI automation manages repetitive workflows by learning patterns and optimizing processes over time. Instead of following rigid scripts, automated AI systems can adapt their behavior based on changing conditions and previous outcomes. It makes decisions and takes action based on data and reasoning.

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The best free invoicing software in 2025

The Zapier Blog

You have to itemize charges, add taxes, track who paid, and chase down clients who don't pay. With the click of a few buttons, you can create client profiles, add payment options, include expenses, and even add your logo. Tap a few more buttons to deliver that invoice to your client's inbox. Reporting tools.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

The benefits of a CRM extend beyond simple client management and convenience. Today's CRMs enable deeper personalized communication based on customer data, not your garbage memory. If you're in real estate , you might track which clients have a tragic obsession with open-concept kitchens.

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The 10 best VoIP providers to move your business phone to the cloud in 2025

The Zapier Blog

Value: Each platform should offer value for its price based on a combination of all of these factors. The intelligently arranged call inbox shows categories across the top for missed calls, voicemails, recordings, and other types of calls, making it easy to see what may be on your plate.

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