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“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

Whether you’re a solopreneur or a small business owner looking to scale, leveraging AI-powered tools can be a game-changer in managing routine tasks, automating workflows to lower operational costs, providing advanced analytics, and gaining advantage over competitors to drive growth. What Are AI Agents? Tools like Jasper AI and Copy.ai

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20 Years As a CEO: What I Wish I Knew Then

StartupNation

ETC became one of the earliest beta testers for GenAI in Performance Max pay-per-click ( PPC ) campaigns with Google Ads. Campaigner Marketing Drive higher ROI, grow your audience and build more loyal customers with Campaigner’s advanced email marketing features. There’s nothing simple in executive management, either.

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20 Years As a CEO: What I Wish I Knew Then

StartupNation

ETC became one of the earliest beta testers for GenAI in Performance Max pay-per-click ( PPC ) campaigns with Google Ads. Campaigner Marketing Drive higher ROI, grow your audience and build more loyal customers with Campaigner’s advanced email marketing features. There’s nothing simple in executive management, either.

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AI metrics: 6 ways to measure AI performance

The Zapier Blog

. "We developed a metric called the conversion quality score, which measures lead volume and high-intent conversions generated by AI-optimized campaigns." For example, we noticed that some high-volume campaigns looked strong on paper but underperformed massively in terms of actual client ROI.

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Brevo vs. Mailchimp: Which is best? [2025]

The Zapier Blog

Take your transactional email to the next level with automation Automate your campaigns I've been using Mailchimp for years and have tested Brevo (formerly Sendinblue) extensively. Plus, Brevo now includes meeting scheduling and phone features, so you can manage all your sales communication in one place.

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The best pipeline management software in 2025

The Zapier Blog

As anyone who's ever seen a cartoon plumber knows, the best pipeline management tool is a monkey wrench. But if you want to know the best sales pipeline management tool, unfortunately, you should probably read the next several thousand words of in-depth software analysis.

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How Ashby Uses Zapier to Tie LinkedIn Ad Performance Directly to Revenue

The Zapier Blog

Marketers know the pain of running top-of-funnel campaigns and having no idea what revenue, if any, they're actually driving. Antonio Vidal , Senior Growth Manager at Ashby , faced this exact challenge. You can run any campaign you want on LinkedIn, and the conversion data will be there. The result? And the beauty?