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How to Communicate Impact Metrics to Investors

StartupNation

This article presents key strategies, backed by expert insights, to help you showcase your startup’s value and growth potential. That bridged the trust gap between SaaS claims and clinical reality. Effectively communicating your startup’s impact metrics to investors can make or break your funding opportunities.

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Bootstrapped CPC rule of thumb: ARPU/25

A Smart Bear: Longform

1 The correct version also includes multiplying by Gross Profit Margin, i.e. the cost to serve customers, which for SaaS is tech support, server infrastructure, and payment fees. ” Growing, funded SaaS companies who treat CAC with respect often commonly target CAC = LTV / 3. So how big can CAC be before it’s “too big?”

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The 10 best VoIP providers to move your business phone to the cloud in 2025

The Zapier Blog

This article is a good starting point to test your connection speed and see how that may affect VoIP calling. What makes a great VoIP system? Automatically log calls in your CRM, send follow-up emails after a call, or get missed call notifications in chat—without lifting a finger. The most recent update was in June 2025.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

If you're in SaaS, you might track technical requirements. The best customer success tools The best PPM software tools The best sales tools This article was originally published in April 2022 by Matthew Guay and has also had contributions from Elena Alston. Related reading: What is a personal CRM—and should you use one?

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11 LinkedIn marketing tools to grow your business in 2025

The Zapier Blog

LinkedIn has been my lifeline as a content strategist for B2B SaaS companies—it's where I find clients, build relationships, and establish credibility in my field. But maintaining a consistent LinkedIn presence while juggling client deadlines is absolutely exhausting. Learn more.

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Zendesk vs. Jira Service Management: Which is best? [2025]

The Zapier Blog

It even has generative search, so users can ask questions in the help center search bar and get AI-generated answers right there, instead of having to click through endless articles. Basically, you link a Confluence "space" (think of it as a folder for all your articles) to your service project. Is Zendesk a CRM or SaaS?

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The 6 best WordPress SEO plugins in 2025

The Zapier Blog

Promote and publish your WordPress articles with automation Learn how If you're looking for a WordPress SEO plugin to improve your chances of ranking higher in the search results, you've come to the right place. Since then, I've learned the value of SEO, and I've used both Yoast SEO or Rank Math on my WordPress sites.