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How to Communicate Impact Metrics to Investors

StartupNation

This article presents key strategies, backed by expert insights, to help you showcase your startup’s value and growth potential. This storytelling approach not only illustrated our impact but also built trust and authenticity, which ultimately resonated well with potential investors, leading to productive relationships and support.

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21 Facebook ad examples (and why they work)

The Zapier Blog

Why this Facebook ad works : Feature-forward messaging : "Record your pitch once—share it anytime" in the ad copy , as well as the video itself, makes the value of Canva Recordings instantly clear. This article was originally published in November 2021 with contributions from Ana Gotter and Melissa King.

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How breakthrough media coverage is driving brand growth for Kiwi SMEs

NZ Entrepreneur

A well-crafted media story, a thought leadership article in an industry publication, or a compelling presence on social media can be far more effective than a direct advertisement. PR helps SMEs to: Build credibility: Consumers are more likely to trust an article about your business in a reputable publication than a paid advertisement.

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11 LinkedIn marketing tools to grow your business in 2025

The Zapier Blog

The level of transparency makes it easier to pitch brand partnerships—especially if you're trying to monetize LinkedIn —and refine your content strategy. I also use LeadDelta's Enrich feature to pull verified business emails so I can pitch to prospects I've connected with but who aren't active on LinkedIn.

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CRM automation guide

The Zapier Blog

That means less time updating records and more time doing high-impact tasks, like crafting the perfect pitch or refining your next campaign. Smoother team collaboration Sales, marketing, and support all rely on CRM data—but handoffs between teams can get messy. How will you automate your CRM ?

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The best mind mapping software in 2025

The Zapier Blog

Done right, it's a great way to come up with new ideas and solutions to tricky problems, outline an article or presentation, and generally just get your thoughts in order. month for MindNode Plus with image support, tasks, themes, and styling options. While it can be done as a group, it's often a solo practice.

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What is a RACI chart? And how to make one (with templates)

The Zapier Blog

Everyone else is just there for support. RAS (Responsible, Approve, Support): This simplified version of RACI might be a good fit if your team doesn't need the "Consulted" and "Informed" distinctions. If it feels like a group project in school, where everyone needs to pitch in, give CLAM a shot.