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Female Founders: What the numbers mean and what they don't

This is going to be BIG.

Last week, there was a Business Insider article measuring the percent of female founded companies that NYC seed funds invest in. Take the most widely used number--that way fewer women are getting venture funding than guys. Why so many mixed teams? In truth, that''s what''s actually driving my investments.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. MiTú will use its $10 million to build out new production facilities in LA and Mexico.

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In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

I didn’t invest in any of their fine competitors either like Lyft, Sidecar, Hailo, etc. I was at an alumni dinner at UCSD (I am on the alumni board) and a group of people were talking about how their kids use UberX to get rides home from parties at night. This article had much resonance with me. I’m not so sure.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. More strategic.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I know that I have not yet earned these kudos based on investment returns (although my partners have. GRP Partners last fund is the single best performing VC fund in the US (prequin data) for its vintage year). So my biggest recommendation of “what&# to blog is a series of articles that will be helpful to your community.

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The Case for In-Stream Advertising

Both Sides of the Table

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. GRP Partners invested in GoTo.com which rebranded as Overture. I would argue that they already do. I assure you Ad.ly

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