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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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TechCrunch+ roundup: Creative capital, live-shopping strategy, new name + logo

TechCrunch

Introducing TechCrunch+, advice and analysis to help startups get ahead. Creative capital is the secret sauce, not venture capital. Before a startup lands its first customer or investor, its founders must invest time and energy to develop intellectual property. Creative capital is the secret sauce, not venture capital.

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The Science of Success: Creative Venture’s Alex Luce’s Unconventional Path of Impact

AsiaTechDaily

In the epicenter of tech, where innovation thrives, Alex Luce bridges materials science and venture capital, carving a niche as a Partner at Creative Ventures. “Finally, I wound up here at Creative Ventures, where we have a small but incredibly nimble team.

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Lessons from the Trenches: One Founder’s Candid Look at Bootstrapping

Entrepreneurs' Organization

Navigating Tough Financial Times Managing finances during this period was an exercise in frugality and creativity. When you invest in your business with your own money rather than investment dollars, you pay attention to every penny. It was a brute-force strategy, devoid of any fairy-tale twists, but it was effective.

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11 Startup Content Marketing Strategies That Actually Work

Startup Blogpost

11 Startup Content Marketing Strategies That Actually Work To help startups navigate the complex world of content marketing, we’ve gathered eleven successful strategies from industry professionals, including CEOs and Content Marketing Managers.

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Startups should focus on value add rather than amount of investment, says Sharon Lou, partner, Indelible Ventures

AsiaTechDaily

Indelible Ventures is a venture capital firm that invests in B2B SaaS startups that can scale internationally. I also had the opportunity to learn firsthand how VC firms put together an investment fund and understood the type of LPs coming together to form a fund. What types of companies/sectors do you look to invest in?

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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

The focus on digital marketing came naturally as the landscape shifted online, and I saw how data-driven strategies could give startups a competitive edge, especially in industries like wellness, which require a deep understanding of consumer needs and trust-building. Parenting has been another important part of my journey.

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