Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
TechCrunch
JULY 23, 2021
“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to.
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