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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to.

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Startup Investment 101: Investment Rounds Explained

Onevest

Something that we state to our members at 1000 Angels , the private investor network that connects startups with investors, is that If you are a new investor in the startup marketplace, then you will need to quickly familiarize yourself with each round. This is why series A investment is often sought by startup founders.

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TechCrunch+ roundup: Alternative financing, Web3 adoption, India’s hot Q3 fundraising

TechCrunch

Full TechCrunch+ articles are only available to members. Early Q3 indications show India’s startup ecosystem is going gangbusters. It’s hard to find actionable, proven advice for scaling startups. Which form of venture debt should your startup go for? Scaling across Series A to C.

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TechCrunch+ roundup: Creating financial models, UiPath’s plummet, pitch deck pro tips

TechCrunch

” Full TechCrunch+ articles are only available to members. What most startup founders get wrong about financial projections. The pressures facing first-time founders are enormous. ” What most startup founders get wrong about financial projections. Develop new products. Walter Thompson.

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Dear Sophie: How can I present a strong O-1A or EB-1A application?

TechCrunch

Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies. I’m considering either having my startup sponsor me for an O-1A visa or self-petitioning an EB-1A green card. Any advice or insights on how to present a strong case for an O-1A or EB-1A?

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

Take a deep breath, and some useful advice. In co-authoring Beyond Product , I set out to help founders with exactly this challenge. These steps apply to entrepreneurs, particularly to tech startup founders. Confusion about what marketing is drives the majority of the problems founders face with it.

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From Student Startup to Million-Dollar Journey: My Story

Entrepreneur's Handbook

All of us were software engineers, so we shifted to a software development company, offering our coding skills to other businesses. I know a lot about software development, but I had no clue about business, leading people or communication. Because we might be awesome developers, but nobody knew about it.

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