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A Real Transformation Story One software developer-turned-CEO went through this exercise and had a revelation. He had built features customers didn’t need while neglecting to validate his core value proposition. Personal stories make the concept less theoretical and more practical. ” This shift changed everything.
From telling compelling data-driven stories to aligning metrics with investor priorities, these approaches will equip you to present your startup’s impact in a clear and persuasive manner. In my experience, the best way to communicate such metrics is to present them in the form of a story.
Creating the perfect pitch deck isnt about making a visually appealing presentation; its about telling a compelling story that resonates with investors. Highlight how your company stands out through technology, innovation, customer experience, or other factors. The keyword is compelling.
We were building an amazing product that connects emotionally with consumers which we tell stories about to reach people. This individual is responsible for overseeing the development of the product or service, ensuring that it meets both the technical and customer needs.
Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Research the specific terms and phrases your potential customers are searching for, then add those keywords to your website content, blog posts, product descriptions, and meta-tags. Share your story and connect with audiences through meaningful content and interactions. The tech landscape is constantly evolving.
By providing exceptional customer support and continuously refining our platform based on user feedback, we aim to create a truly empowering and enjoyable shopping experience for everyone. But our vision extends beyond just providing a sophisticated price comparison tool.
Island has already secured 450 customers across sectors, and its annual recurring revenue has more than doubled each year, a testament to its market demand and customer value. Our customers input has been invaluable to securing their sensitive data, eliminating IT inefficiencies, and making IT work best for end users.
With commissions of only 10%, vendors can keep more of their hard-earned revenue and build genuine relationships with their customers, just as they used to in simpler times. Instead of being burdened by exorbitant rents, small vendors can launch multiple mobile stores during high-demand times and move to where the customers are.
Iteration in Action: The MachineMetrics Story One of our most powerful examples of iteration’s impact comes from MachineMetrics, a startup that went through multiple iterations of our program. Lessons for Any Business or Project Both the VVM and MachineMetrics stories reinforce what I’ve seen in both BE 2.0
Gururaj shared valuable insights from his experiences on having his previous startup getting acquired by a large public company, rapid growth with large-xLarge customers, and challenges in capturing SMBs and medium-sized enterprises. This requires a delicate balance between short-term customer demands and long-term innovation.
The two-year-old startup having served approximately 40,000 customers announced the closing of a $21 million Seed funding round to support its AI speech models and an AI voice agent platform. PlayAI accomplishes these significant improvements by using custom large language models (LLMs) trained on an extensive dataset of diverse human speech.
Instead of leading with stats and projections, we opened that section with a single, bold quote from a real customer that captured the problem in plain language. The story pulled them in, and the data came afterward to validate what they’d already felt. That shift in approach reframed the conversation.
To address the insider threat and secure the telco customers data, our DRS client turned to us. Accomplishing this for our customer was a pivotal moment for the company. As we continue to solve critical challenges for our customers, we will share their success stories and advance this narrative in the comingmonths.
Unlike traditional remittance services, Palla operates as a B2B2C platform, allowing banks and fintechs to retain customer relationships while offering a superior money transfer experience. Through integrations with Mastercard and Visa, Palla ensures funds are delivered securely, eliminating the need for costly, cash-based alternatives.
Users can map out business models, validate ideas, build customer profiles, manage bids, track goals, and streamline content, all from a single platform. Since then, we’ve developed a beta version of the platform and already have paying customers on board, a solid sign we’re solving a real problem. No tall poppy syndrome in sight.
However, there’s a challenge: The competition for customers is high given the low entry barrier. Unlike traditional marketing which focuses on pushing out marketing messages to customers, inbound marketing focuses on creating valuable content that attracts your target audience to your business.
Tulikas focus on fostering a culture of innovation not only inspires her team but also ensures customer success, consistently delivering exceptional value and creating substantial improvements for clients. We plan to refine our technology further to ensure it continues to meet the evolving needs of our customers.
It attracts loyal customers, encourages word-of-mouth referrals, and fosters teams that work with passion and heart. This goodwill becomes part of your brand story, and it begins simply with recognizing the humans behind the work being done. Train your team to treat every customer like a person , not a transaction.
Tracks holdings, IRR, and custom KPIs Collects updates directly from founders Organizes all deal docs and deadlines Auto-generates reports and LP-ready outputs Enables investor portals with real-time access A smart stack isn ’t about more tech. Amid all the tools in the stack, Seraf is purpose-built for the long haul.
A fast and convenient mobile experience is the new default customer experience. At this point, I’d like to draw your attention to the words of Stanislav Khilobochenko, VP of Customer Services at MacKeeper , who highlights the importance of customer segmentation by technographics (tech tools and devices). CEO Lesson #5.
Promote your brand and engage with customers on social media (pick the most popular platform among your audience). 10 Best Website Builders for Service Businesses Prioritize social media for marketing Let’s face it—after setting up a paid domain and website, you won’t have that much money left on business promotion (~$50).
During holidays like Easter or the Fourth of July, we weren’t impacted by the weather, but during our first December holiday season, we were met with several disruptions that impacted our delivery of fresh seafood to customers on time. We figured that being transparent would help maintain trust and reduce any friction.
Revenue growth, however, is a different story. Most software companies maintain healthy gross margins - on average north of 70% - and may be able to bear some of the tariffs, in addition to passing on costs to customers. Across the S&P 500, 13% of revenue is generated in Europe and 29% abroad. IT spend represents about 2.5%
Net Dollar Retention 132% NA Customers > $100k ARR 963 NA Figma is about 3% the size of Adobe but growing 4x faster. The S-1 tells the story of a category-defining company that built a collaborative design product, developed a phenomenal PLG motion, & is pushing actively into AI. Non-GAAP Op Margin 17.0% Sales Efficiency 1.00
Nilam Ganenthiran : The story of me joining Instacart in 2013, is actually rooted in an epic bad decision. Treating the board as a customer to sell: Yes – board members are important stakeholders, especially since they have the power to fire you (or not give you more money to fuel the business).
It means connecting AI tools—like ChatGPT , Claude , or custom models —to the apps and systems your team already uses, so they can help you automate repetitive tasks, surface better insights, and move faster. This can be harmless in a first-draft brainstorm but risky in a customer-facing email or critical business decision.
A fast and convenient mobile experience is the new default customer experience. At this point, I’d like to draw your attention to the words of Stanislav Khilobochenko, VP of Customer Services at MacKeeper , who highlights the importance of customer segmentation by technographics (tech tools and devices). CEO Lesson #5.
What made each innovation unique wasnt just their intellectual property, it was the purpose driven origin story each founder had that sparked their business ideas. Each finalist brought forward a powerful solution aimed at helping our senior population age safely, independently, and in the best health. Its only the beginning.
All Blacks legend and global icon Dan Carter, whose unrivalled career in rugby has been defined by excellence in leadership and mental resilience, will appear as a special guest to share his powerful stories and insights on how to create a winning culture for your business. View the full session agenda here.
This is the story of an unusual games company making unusual games, built by a woman who followed an unusual career path. Image: Supplied] Manifesting the idea “The story of how the company started is not something I’ve told many people,” says Mel. “It
KadePay KadePay is both a mobile and web application that allows small businesses to easily accept digital payments and provides them with many useful features by moving the payment experience to the customers mobile devices. What is it that excites you about what youre building? What is the process for a business to use KadePay ?
Happy Grocers has brought consumers close to their food, close to the stories of the farmers, providing education and empathy while providing farmers market opportunities to support their transition to organic farming. Join us in supporting the change-makers who are leading the way to a more resilient, sustainable future for all.
Building a digital presence June 2 | 11:00AM – 1:00PM ET Get tips from our expert to understand how customers find you, and how to create content that gives your customers a strong call to action. Learn specific strategies on Instagram and Facebook to not only be seen but also to convert those clicks into new customers.
The programme focuses on supporting enterprises involved in deforestation-free or sustainable supply chains, enabling them to reach new customers, secure better prices, and attract investment. Unleash your impact potential today Join our free global membership for the latest news, resources, and inspiring stories of entrepreneurial impact.
Part one of this series dealt with the practical steps to set up your CRM (customer relationship management system) for success. Unfortunately, it’s a familiar story. Silos are out, full GTM (go to market) alignment is in – here’s looking at you marketing, sales, customer success, revenue operations people. Your CRM is set up.
We are focused on growing our user base by making sure we deliver what the customer wants. You dont get market validation by interviewing potential customers. So the hardest part of any startup is trying to find the right product marketfit. What are your future plans for yourstartup? Build a great team!
Facebook ad examples: Testimonials and social proof These ads feature real people—for example, customers, founders, or experts—sharing their experience with a product. Trust-building format : Instead of BambooHR bragging about itself, having a real customer speak to its benefits feels more authentic and credible, especially for B2B tools.
It’s rewarding to hear feedback from customers who say, “This is exactly what we’ve been looking for.” Building Grapevine has not only helped me understand how we can improve our product, but it’s also helped me become a better leader — learning from my team, our customers, and the evolving landscape of work.
Continually engage with your customers, deeply understand their pain points, and embrace a relentless cycle of creation and iteration. Empowering Nonprofits with AI: Ron Rivers on Innovation and Impact was originally published in SuperWarm on Medium, where people are continuing the conversation by highlighting and responding to this story.
And as brands become bona fide social media stars on platforms like Threads, companies are paying more attention than ever to how they interact with potential customers in the onlinespace. About RootNote? You may know us from our creator-focused content, but thats just one part of what we do!
Inefficiencies in how businesses approach lead generation and customer acquisition. Leave Common Approaches to Average Players: Insights from Belkins Founder Vladyslav Podoliako was originally published in SuperWarm on Medium, where people are continuing the conversation by highlighting and responding to this story.
If your product lowers energy bills, customers will listen. Her advice: stay grounded in the mission, but don’t be afraid to adjust your story depending on who’s listening. Jo reminded us that no matter how urgent the climate mission is, the economics still have to work. And if you can, bring a co-founder along for the ride to lean on.
Its exciting to be part of your growth story! Since forming in 2014, were excited to be part of the sales growth story for more than 50 businesses. And maybe sell something extra to encourage customers with budget to stop sitting on their hands. Were literally powering the economy – one healthy sales pipeline at a time.
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