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3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Here are three strategies that have worked well for our company: 1. Britney’s post garnered 5.8

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Lessons from the Trenches: One Founder’s Candid Look at Bootstrapping

Entrepreneurs' Organization

It was a brute-force strategy, devoid of any fairy-tale twists, but it was effective. Prior to founding Equifund, Jordan founded capital markets consulting and investor relations firm Novea Capital Inc in 2009. and more articles from the EO blog. The motivation to succeed for my family provided a beacon of hope.

financing 255
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. “Ok, so this guy can write a blog and source deals but can he make any money?” 5 years ago. Since then?

VC 387
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. I first discovered it from Dharmesh Shah’s blog OnStartups. Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009.

VC 285
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. I have told this to people for years and some people can’t understand how we’ve been able to keep this strategy going through this bull market cycle and I tell people?—?discipline

VC 416
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The Four Tenets of Conscious Capitalism

Entrepreneurs' Organization

Example: In 2009, Southwest Airlines decided to go against industry standards that were shifting toward fees for checked luggage. Barry Wehmiller has employed this strategy to complete more than 110 acquisitions worldwide, nearly all of them profitable. and more articles from the EO blog. .

capital 278
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. Diverse search results include stream updates, blog posts, news articles, photos, videos (versus Twitter/FaceBook1 only). Self-reported 60mm daily unique as of Dec 2009, games played by 250mm people a month (AppData). Real-time search engine.

VC 225