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The 3 Steps of Provocation-Based Selling

Dream It

In addition to his books, Geoffrey Moore assisted in writing “In a Downturn, Provoke Your Customers” for the Harvard Business Review in 2009. His strategy for selling in 2009 is relevant to any economic downturn. Luckily, the strategy can be broken down into 3 steps.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

We don’t want to compete for the largest AUM (assets under management) with the biggest firms in a race to build the “Goldman Sachs of VC” but it’s clear that this strategy has had success for some. Of course our execution against the strategy has had to change but the strategy has remained constant. discipline & focus.

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Investing In Learning

A VC: Musings of a VC in NYC

We kicked things off with an event we called Hacking Education back in March 2009. This has been a good strategy and we have assembled a fantastic direct to learner portfolio that includes companies like Duolingo , Quizlet , Skillshare , Codecademy , and Outschool.

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Praying to the God of Valuation

Both Sides of the Table

Starting in 2009 I began writing checks consistently, year-in and year-out. During this era, from 2009–2015, most founders I knew were in it for building great & sustainable companies. Deep down I love working with founders and products, strategy, go-to-market, financial management, pricing and all aspects of building a startup.

VC 466
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Private equity descends on Chartbeat

TechCrunch

Launched out of Betaworks in 2009 , the service offered real-time analytics back when Google Analytics made you wait 24 hours to see who was clicking around your site. Chartbeat, a website that tells publishers about their readers, is getting the private equity treatment.

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Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

This was 2009 and his understanding of audience engagement was far beyond anything I was hearing from most people at that time. When you see pitch after pitch – what works and what doesn’t – you start to get a sense of patterns of business model approaches, go-to-market strategies and the like.

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Upfront Ventures Raised New $280 Million Fund

Both Sides of the Table

Our 3rd fund began investing in March 2009 (raised in 2008) and our 4th fund started in April 2012 so this fund will naturally begin investing around March / April 2015. Will our strategy change now that we have 40% more capital? . That’s why the best firms tend to raise every three years. But that’s it.

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