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The 3 Steps of Provocation-Based Selling

Dream It

In addition to his books, Geoffrey Moore assisted in writing “In a Downturn, Provoke Your Customers” for the Harvard Business Review in 2009. His strategy for selling in 2009 is relevant to any economic downturn. Luckily, the strategy can be broken down into 3 steps. What keeps them up at night? What are they ignoring?

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Praying to the God of Valuation

Both Sides of the Table

Starting in 2009 I began writing checks consistently, year-in and year-out. During this era, from 2009–2015, most founders I knew were in it for building great & sustainable companies. How’s that advice holding up? Hey, we got to raise again next year. Let’s deploy faster! So now our collective companies are worth less.

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Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

This was 2009 and his understanding of audience engagement was far beyond anything I was hearing from most people at that time. And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever. I reached out after the event to learn more.

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The Four Tenets of Conscious Capitalism

Entrepreneurs' Organization

Kent Gregoire is an Entrepreneurs’ Organization (EO) member and founder of Symphony Advantage, which helps CEOs achieve ongoing success through strategic thinking, advice and planning. Example: In 2009, Southwest Airlines decided to go against industry standards that were shifting toward fees for checked luggage.

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Upfront Ventures Raised New $280 Million Fund

Both Sides of the Table

Our 3rd fund began investing in March 2009 (raised in 2008) and our 4th fund started in April 2012 so this fund will naturally begin investing around March / April 2015. Will our strategy change now that we have 40% more capital? . Many people have helped us along the way with guidance, mentorship, introductions and advice.

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What is the Definition of a Seed Round or an A Round?

Both Sides of the Table

I have come to realize that since the great tech boom started in 2009 and given the massive increase in first-time angels, first-time seed funds, first-time accelerators … there market is just filled with well-intentioned terrible advice. Whom you take advice from really matters. So back to reality. They want to be early.

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Why generic marketing approaches don’t work on software developers

TechCrunch

When we interviewed him last July , Hughes explained that he would refer leads to EveryDeveloper when they needed to sort out their content strategy. The idea for this book dates back to my time at ProgrammableWeb (2009-2014). There are about a dozen of us, split between content strategy and production. The main takeaway?