The 3 Steps of Provocation-Based Selling
Dream It
APRIL 3, 2020
In addition to his books, Geoffrey Moore assisted in writing “In a Downturn, Provoke Your Customers” for the Harvard Business Review in 2009. His strategy for selling in 2009 is relevant to any economic downturn. Luckily, the strategy can be broken down into 3 steps. What keeps them up at night? What are they ignoring?
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