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Building Scalable Startups: Strategies for Long-Term Growth

American Entrepreneurship

Many entrepreneurs aim to create businesses that succeed in the short term but also have the growth potential to scale and thrive in the long run. One of the most effective ways to ensure long-term growth is by providing excellent customer services and exceptional value that builds customer loyalty.

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Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Startup Blogpost

One of the earliest decisions was when I founded Marquet Media and realized that many of the businesses I worked with, especially startups, were lacking in long-term brand strategy and data-driven approaches. What pivotal moments or decisions in your career trajectory led you to specialize in these specific niches?

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BE 2.0: Focus on Responsibility, Not Tasks – The Mindset Shift That Changes Everything

Paul G. Silva

The best people think in terms of what they are responsible for, not just what they are supposed to do.” Clarify Language First Terms like objectives, priorities, responsibilities, and tasks can mean different things to different people. As Collins puts it… “A job is not a list of tasks.

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Culina Health Fills Gap in Payer-Sponsored Nutrition Services, Secures Series A Round

American Entrepreneurship

Rissetto asserts that nutrition plays a vital role in long-term health, and registered dietitians must be empowered to lead the charge in providing this care. This statistic highlights a pressing need for accessible, clinically rigorous nutrition care.

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10 Ways to Leverage Buyer Signals and Drive Revenue

Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities

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How to Build a Strong Founding Team for Your Startup: Key Roles and Responsibilities

American Entrepreneurship

The Visionary/CEO At the helm of every startup is typically the visionary or CEO who provides direction, leadership, and a long-term strategy. Team members should be aligned in terms of values, vision, and long-term goals. A strong team is the backbone of any startup and is integral to long-term business success.

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Presenting the Perfect Pitch Deck that Secures Startup Investment

American Entrepreneurship

Without this, the long-term prospects of a business idea are fleeting. Investors want to see that you have a clear plan to generate leads, convert them into paying customers, and retain them for the long term. If applicable, explain the terms of the investment and any future funding rounds.

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Blueprint to Modernize Analytics

But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in terms of time and resources. If it sounds like a daunting task, that's because it is. When it comes to your revenue and customer loyalty, don't be reactive, be proactive.

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The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Why “Build or Buy?” Is the Wrong Question for Analytics

Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Brought to you by Logi Analytics.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.