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The Art (and Science) of Building a Customer-Centric E-Commerce Brand

Revolution

In this rapidly evolving landscape, having an intimate knowledge of your customer and leaning into lifestyle branding is more crucial for e-commerce brands than ever before. Lifestyle branding certainly isn’t a new tactic, but it is an increasingly important — and challenging — differentiator.

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Bigger Isn?t Always Better: 4 Benefits of Staying Small

Entrepreneurs' Organization

Entrepreneurs and business executives are culturally obsessed with maximizing business growth. It is easy to get caught up in the mindset of business growth as a metric of success. When I started to research this article, my working title was How to break geographic self-bottlenecking. This was a choice.

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4 outrageous ideas to reinvigorate company culture

Entrepreneurs' Organization

As entrepreneurs transition and adjust to changes the pandemic caused in their companies, how can they build—or rebuild—not only a business but also a team of like-minded individuals with a common purpose or goal? This means that creating a work environment geared toward purpose, creativity and happiness is key to employee retention.

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10 Marketing Tactics That Yielded Great Results for Startups

Startup Blogpost

Starting with the “Angel Writer” service that boosted growth, to a gamified referral program that enhanced loyalty, discover the top ten tactics that these leaders have used to great effect. Additionally, it has distinguished us in the book writing and publishing industry, bolstering our brand reputation.

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How to Build a Brand for the Modern Consumer

StartupNation

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. Building a solid brand for modern consumers is one of these surefire ways.

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How to Create a Business That Runs Without You

Entrepreneur's Handbook

Mistakes made in building and selling an agency Image: Jodie Cook Once they reach a certain level, business owners can get pretty cocky. Sure of themselves and their ability, they start to believe they are invincible. Chapter One: Build a Business The first three years were everything a new business should be.

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Create target customer personas to develop successful growth strategies

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. Start building your brand book with a visioning workshop. Create a spreadsheet that includes at a minimum the following parameters: Unique customer ID.