You Need to Win the Battle for Share of Mind
Both Sides of the Table
MAY 21, 2011
Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? Or the way Uber is shaking up the cozy, static world of taxi transportation. They pitch me features, not value. That’s a problem in need of a solution – I’m sure.
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