Startup Blogpost

OCTOBER 6, 2023

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. By analyzing the feedback and sign-ups, you can gauge the demand for your product.

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American Entrepreneurship

JANUARY 28, 2025

Example: For a software-as-a-service (SaaS) product, provide data on the growth of cloud computing, SaaS adoption rates, and projections for future market trends. Highlight key financial metrics such as pricing strategy, customer acquisition cost (CAC), and lifetime value (LTV).

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TechCrunch

FEBRUARY 14, 2023

Imran Ghory Contributor Share on Twitter Imran Ghory is a general partner at Blossom Capital, where he invests in Series A companies in Europe across SaaS, security and infrastructure. Across social media, in newsletters and at events, it’s been hard to escape charts on measuring CAC, cash burn, growth and efficiency.

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TechCrunch

JULY 1, 2022

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

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TechCrunch

MAY 11, 2023

But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy. AudiencePlus , a new media platform from a long-time marketing executive, wants to put the media capabilities of these larger companies within reach of much smaller companies.

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TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Black Swan’s other co-founder, Hugo Amos, was a digital marketing strategy manager at PepsiCo.

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Jason Malki

FEBRUARY 10, 2025

In 2024, RootNote spoke to and worked closely with dozens companies of all sizes in the sports, media, entertainment, and startup worlds, and they all had one major focus on their radar that they didnt before: content analytics. Content as a metric of brand reach; content as a tool for revenue growth; content as a differentiator.

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Entrepreneurs' Organization

SEPTEMBER 3, 2021

Contributed by Harikrishna Kundariya, CEO at eSparkbiz Technologies , a SaaS development company that provides world-class solutions to help clients grow digitally. A better strategy is to save pre-written responses so that you can quickly respond without wasting a second. Shortcuts for common responses.

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Feedough

NOVEMBER 23, 2020

150Birds is a freelancer- aggregator -cum- SAAS-platform that provides professional marketing services with a flexible team made up of freelancers. Strategic guidance: The experts help clients develop the most profitable marketing strategies. The SAAS works on a simple revenue model. 150Birds – Startup Review By Feedough.

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Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. They are an open-source & SaaS provider of eCommerce solutions. Much of my traffic is through referring websites and/or social media. Social media is ephemeral. Absofuckinglutely.

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Both Sides of the Table

JANUARY 6, 2014

I’m going through this situation now with the first investment that I ever made as a VC in Invoca – (Inbound voice call), a SaaS marketing automation company. As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical.

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Tomasz Tunguz

MARCH 17, 2015

Leads are the lifeblood of every SaaS company. As a SaaS startup grows, the limiting factor of the business quickly becomes demand generation. Below are the five marketing channels I’ve observed at SaaS companies. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on.

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Founder Bounty

APRIL 21, 2023

Starting a SaaS (Software as a Service) business in 2023 can be an exciting venture, but it requires careful planning and execution. 70% of YC has invested in SAAS in the last cohort so its worth getting out there and trying to build one! Here are some tips to get you started.

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Revolution

APRIL 6, 2021

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies. We have been paying close attention to the rapid evolution of podcasting?—?both

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TechCrunch

MARCH 22, 2022

After Anaplan, which SaaS company will private equity target next? Ron Miller and Alex Wilhelm studied the transaction to see “if Thoma Bravo is paying a premium for this company,” but they also looked at the larger question — is this “the beginning of a trend of private equity taking aim at vulnerable SaaS firms?”

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Tomasz Tunguz

NOVEMBER 10, 2013

To help inform those decisions, I’ve benchmarked the relative sizes of the sales and engineering teams of the 36 publicly-traded SaaS companies from founding to IPO, typically 7 years later. After the first year, this ratio for the public SaaS companies increases to 2:1 (S&M:R&D) for the life of the company.

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Entrepreneurs' Organization

DECEMBER 3, 2017

AI is now available to assist lawyers with voir dire , by combining the potential jurors’ answers and publicly sourced big data regarding the potential jurors’ social media and internet presence. AI can be used in discovery to expedite the process of sifting through data files, and often to find documents a human may have missed.

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AsiaTechDaily

OCTOBER 27, 2023

After interviewing 200 such salespeople, Nelson had another interesting finding: the agents’ work required them to use up to 14 separate SaaS applications to complete their daily tasks and effectively earn their commissions. Register According to iLife * founder Nelson Lee, roughly $200 billion in premiums are signed annually in the U.S.

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TechCrunch

JANUARY 11, 2022

million pre-Series A round while rebranding to ANKA, the SaaS platform it launched for sellers in partnership with DHL and Visa in April last year. After some research, the founders noticed that these sellers also engaged with other channels, such as websites or social media. It has raised a $6.2

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AsiaTechDaily

MARCH 13, 2023

A survey report called “The Next-Generation Cloud Strategy in Asia” show that 84 percent of the existing cloud service users are planning to increase their investments in the technology this year as more companies start to move their critical businesses online to efficiently handle their workloads in the post pandemic world.

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AsiaTechDaily

MARCH 28, 2023

Indelible Ventures is a venture capital firm that invests in B2B SaaS startups that can scale internationally. Currently our focus at Indelible Ventures is on B2B SAAS seed-stage startups that can scale internationally. I have got to say B2B SAAS just because we are focused on that! and what’s your mental model for investing?

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StartupNation

DECEMBER 22, 2021

Marketing automation refines all the processes on your marketing strategies. You can manage your files, boost productivity and find it easier to collaborate with the team through the cloud-based SaaS DAM platform. It is so easy to get overwhelmed with everything you need to accomplish in a social media marketing campaign.

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TechCrunch

MAY 11, 2022

Specifically, its latest offering is designed to serve subscription, membership and SaaS (software-as-a-service) service companies. For its part, Pipe came out of the gate with the same SaaS focus but has since expanded to working with non-SaaS companies as well.

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TechCrunch

MARCH 25, 2022

Her advice skips straight past basic best practices to explain alignment and partnership strategies, recommendations for nurturing community, and other PLG tactics. Cloud providers’ default retention policies are not enough: You better back your SaaS up. Image Credits: Eoneren (opens in a new window) / Getty Images.

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TechCrunch

OCTOBER 13, 2022

Founded by data analytics experts Erin Tavgac and Deren Tavgac, Redbird works with large enterprises in a wide array of verticals including consumer packaged goods, manufacturing, retail, media and agencies. Redbird monetizes through an enterprise SaaS model, with usage-based license fees.

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Startup Blogpost

NOVEMBER 22, 2023

New Accounts: Key Metric for SaaS Startups As a fintech startup, we track a lot of metrics, but what really matters for a SaaS company is the number of new accounts. It’s important because it helps us understand the efficiency of our marketing strategies and the return on investment for each customer.

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TechCrunch

AUGUST 27, 2021

In an interview with reporter Anna Heim, Romania-based marketer Robert Katai discussed some of the methods he uses to help clients refine their content and branding strategies. Ramp and Brex draw diverging market plans with M&A strategies. Ramp and Brex draw diverging market plans with M&A strategies.

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TechCrunch

OCTOBER 22, 2021

3 keys to pricing early-stage SaaS products. If you’ve put together a strong comms team, they have a strategy and a plan. Media relations is a small piece of the puzzle. Traditional media relations is simply much less important than it was a decade ago. More posts by this contributor.

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TechCrunch

SEPTEMBER 20, 2021

founders Gabby and Hezi Leibovich; RetailMeNot.com founders Guy King and Bevan Clarke; and Reactive Media founders Tim O’Neill and Tim Fouhy. Our strategy is verification at the source, i.e. data,” Hutchison said.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. Communications: PR and media relations, content marketing, social media, thought leadership, influencer. Jamie Viggiano. Contributor. Share on Twitter.

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TechCrunch

SEPTEMBER 29, 2021

CEO Jonathan Abraham explained that Gamitee means “joined” in Hebrew, but the Jerusalem-based SaaS company decided to spell it “joy” because it aims to “spark joy in its customers’ experiences.”. Today, social media marketing is making big companies exist, but merchants are dependent on it,” Abraham added.

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AsiaTechDaily

AUGUST 15, 2022

Register Chinese e-commerce SaaS platorm Dianxiaomi has raised $110 million in Series D funding led by SoftBank Vision Fund 2 and Sequoia China, with participation from Tiger Global Management, GGV Capital, and Huaxing Growth Capital. Bookmark ( 0 ) Please login to bookmark Username or Email Address Password Remember Me No account yet?

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AsiaTechDaily

NOVEMBER 23, 2023

In response to the limitations of existing CRM software, especially the complexity of platforms like Salesforce, Relate’s founders identified the necessity for tailored features catering to B2B startups pursuing a product-led growth strategy.

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TechCrunch

JULY 29, 2021

Typically we focus on what we call “innovative companies” — whether that’s because they have a SaaS offering or they’re an innovator within a traditional industry doesn’t really matter. I feel this “belief system” is truly essential to any growth marketing strategy. 5 companies doing growth marketing right.

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TechCrunch

JANUARY 6, 2021

This forced retailers to accelerate their online strategies, finding new ways to capture shoppers’ attention without in-store samples. ’s technology is also used for in-store retail, e-commerce and social media tools. capitalizes on that by offering its technology as a SaaS. Perfect Corp.’s

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TechCrunch

FEBRUARY 14, 2023

In an interview, he broke down his fundraising strategy and shared several tactics for connecting with investors. SaaS founders are under pressure to maintain growth and reach profitability while preserving runway, but these goals aren’t diametrically opposed, according to Ophelia Brown and Imran Ghory of Blossom Capital.

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TechCrunch

MARCH 21, 2022

CommerceIQ’s retail e-commerce management tools automate and unify aspects, like category analytics and management of retail media, sales and operations, under one roof for brands. Traditional brick-and-mortar strategy doesn’t transfer over to e-commerce, but the old way with spreadsheets and human-driven operations don’t scale.

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