StartupNation

JUNE 11, 2025

Today, we’ll explore actionable strategies you can use to build multiple income streams and build a more resilient, profitable business. This strategy is effective because you don’t have to reinvent the wheel for it to work. One of the best examples of this strategy is Amazon.

strategy

The Zapier Blog

JUNE 17, 2025

The best way to translate all those different data streams coming at you from Sales, Customer Service, Marketing, and the intern's experimental TikTok strategy into something that resembles coherent business information is with CRM technology. If you're in SaaS, you might track technical requirements.

real estate

The Zapier Blog

JUNE 25, 2025

LinkedIn has been my lifeline as a content strategist for B2B SaaS companies—it's where I find clients, build relationships, and establish credibility in my field. For example, it told me that I posted less than usual one month, which was reflected in my earned media value.

strategy

Campaign Monitor

MAY 30, 2025

Its strength lies in providing an all-in-one solution for small to mid-sized businesses looking to manage their entire marketing strategy in one place. Comprehensive Marketing Hub — Access website building, landing pages, social media management, and digital ad campaigns from a single platform.

support

The Zapier Blog

JULY 27, 2025

10 smart budgeting strategies to lower Instagram ad costs Maximize ROI by orchestrating your Instagram ads Instagram ads cost FAQ Understanding Instagram advertising costs Instagram ads are paid promotional content that can be found throughout the platform. Types of Instagram ads you can run What influences Instagram ad costs?

strategy

TechCrunch

DECEMBER 2, 2022

Software-as-a-service (SaaS) subscriptions have become a fixture of the modern enterprise; organizations with more than 1,000 employees use over 150 SaaS apps on average, according to BetterCloud. According to a recent survey from Workato, 57% of IT teams have received directives from the C-Suite to reduce their overall SaaS spend.

SaaS

Both Sides of the Table

NOVEMBER 8, 2011

Every investor has different strategies for driving returns to its shareholders. Our investments focus heavily on the financial services industry, digital media, mobile applications & infrastructure, SaaS / Cloud and retail innovation.

peer-to-peer

Startup Blogpost

OCTOBER 6, 2023

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. By analyzing the feedback and sign-ups, you can gauge the demand for your product.

strategy

TechCrunch

JULY 1, 2022

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

SaaS

TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Black Swan’s other co-founder, Hugo Amos, was a digital marketing strategy manager at PepsiCo.

media

Feedough

NOVEMBER 23, 2020

150Birds is a freelancer- aggregator -cum- SAAS-platform that provides professional marketing services with a flexible team made up of freelancers. Strategic guidance: The experts help clients develop the most profitable marketing strategies. The SAAS works on a simple revenue model. 150Birds – Startup Review By Feedough.

startup

Tomasz Tunguz

MARCH 17, 2015

Leads are the lifeblood of every SaaS company. As a SaaS startup grows, the limiting factor of the business quickly becomes demand generation. Below are the five marketing channels I’ve observed at SaaS companies. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on.

SaaS

Revolution

APRIL 6, 2021

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies. We have been paying close attention to the rapid evolution of podcasting?—?both

ventures

StartupNation

DECEMBER 22, 2021

Marketing automation refines all the processes on your marketing strategies. You can manage your files, boost productivity and find it easier to collaborate with the team through the cloud-based SaaS DAM platform. It is so easy to get overwhelmed with everything you need to accomplish in a social media marketing campaign.

creativity

AsiaTechDaily

OCTOBER 27, 2023

After interviewing 200 such salespeople, Nelson had another interesting finding: the agents’ work required them to use up to 14 separate SaaS applications to complete their daily tasks and effectively earn their commissions. Register According to iLife * founder Nelson Lee, roughly $200 billion in premiums are signed annually in the U.S.

opportunity

AsiaTechDaily

MARCH 13, 2023

A survey report called “The Next-Generation Cloud Strategy in Asia” show that 84 percent of the existing cloud service users are planning to increase their investments in the technology this year as more companies start to move their critical businesses online to efficiently handle their workloads in the post pandemic world.

strategy

AsiaTechDaily

MARCH 28, 2023

Indelible Ventures is a venture capital firm that invests in B2B SaaS startups that can scale internationally. Currently our focus at Indelible Ventures is on B2B SAAS seed-stage startups that can scale internationally. I have got to say B2B SAAS just because we are focused on that! and what’s your mental model for investing?

ventures

TechCrunch

MARCH 25, 2022

Her advice skips straight past basic best practices to explain alignment and partnership strategies, recommendations for nurturing community, and other PLG tactics. Cloud providers’ default retention policies are not enough: You better back your SaaS up. Image Credits: Eoneren (opens in a new window) / Getty Images.

SaaS

TechCrunch

AUGUST 27, 2021

In an interview with reporter Anna Heim, Romania-based marketer Robert Katai discussed some of the methods he uses to help clients refine their content and branding strategies. Ramp and Brex draw diverging market plans with M&A strategies. Ramp and Brex draw diverging market plans with M&A strategies.

pitching

TechCrunch

OCTOBER 22, 2021

3 keys to pricing early-stage SaaS products. If you’ve put together a strong comms team, they have a strategy and a plan. Media relations is a small piece of the puzzle. Traditional media relations is simply much less important than it was a decade ago. More posts by this contributor.

media

TechCrunch

JULY 29, 2021

Typically we focus on what we call “innovative companies” — whether that’s because they have a SaaS offering or they’re an innovator within a traditional industry doesn’t really matter. I feel this “belief system” is truly essential to any growth marketing strategy. 5 companies doing growth marketing right.

founder

TechCrunch

FEBRUARY 14, 2023

In an interview, he broke down his fundraising strategy and shared several tactics for connecting with investors. SaaS founders are under pressure to maintain growth and reach profitability while preserving runway, but these goals aren’t diametrically opposed, according to Ophelia Brown and Imran Ghory of Blossom Capital.

advice

TechCrunch

DECEMBER 2, 2021

Unlike CMOs who have all sorts of media optimization platforms, content creation tools and social listening software, and CTOs who have countless frameworks, repositories, CI and code-enhancement collaboration tools, CFOs still rely mostly on spreadsheets and ERPs – and in some companies even fax machines.”

incumbents

Jason Malki

AUGUST 2, 2023

Prior to Azibo, he was the founder at Nodabl, an HR-tech SaaS startup. Before that, Vikas ran product and strategy for The Baby Box Co, a Series A digital education platform for expecting parents. How can our readers follow you on social media? But it’s still VC — and that means hypergrowth, massive scale, or bust.

real estate

NZ Entrepreneur

AUGUST 27, 2024

At FoundrPR we help founders of startups and small to medium enterprises (“SME’s”) grow awareness for their businesses in the media. Key services and resources Simple, affordable PR strategy and media outreach services to get your news and stories in the media. What excites you about the work you do?

media

TechCrunch

OCTOBER 31, 2020

Business has cycles and seasonality as much as media reporting does. If you have grown sick (as I have) of the latest apps and SaaS products du jour, this decade is going to be an amazing one to experience and build. From personal decisions to business strategy, we need better tools to abstract the complexity of today’s modern society.

education

TechCrunch

JANUARY 11, 2022

Alternative financing options such as revenue financing or expense financing are often overshadowed by the VC model, but they can be just as, and sometimes more, useful for SaaS startups, writes Miguel Fernandez, CEO and co-founder of Capchase. Brian Heater: Hardware startups should reconsider their media strategies.

culture

Dream It

FEBRUARY 14, 2020

There are so many different categories of software products that still need to get built in the construction industry, so we spend at least 70% of our time in the construction sector on SaaS, software marketplaces and some SaaS that has a small hardware or lidar component.

construction

TechCrunch

NOVEMBER 9, 2021

million pre-seed party round, includes Udemy and Maven co-founder Gagan Biyani, Better Capital founder Vaibhav Domkundwar, Teachable co-founder Ankur Nagpal, NotBoring Media founder Packy McCormick, Dunce Capital investor John Danner and Zivame co-founder Richa Kar. The startup’s initial raise, a $1.5

education

Startup Blogpost

FEBRUARY 10, 2023

This information can be used to develop more targeted marketing strategies and improve customer retention. Peter Bryla , Community Manager, ResumeLab Leverage Customizable SaaS Products Or APIs I think startups with a limited budget don’t need to create their own AI, but instead, try to leverage some SaaS products.

startup

TechCrunch

APRIL 2, 2021

Our deep dive examines Tonal’s origins, product development timeline, its go-to-market strategy and other aspects that combined to spark investor interest and customer delight. But the fact that a16z is pouring more capital into the alt-media space is not a surprise. Cyber strategy and company strategy are inextricably linked.

culture

AsiaTechDaily

SEPTEMBER 24, 2023

Some of the noteworthy participants include Cloudike, led by CEO Sun Ung Lee , offering a cutting-edge SaaS-type corporate cloud storage service. The primary objective is to explore strategies for Pangyo startups to expand into the Asian and global markets, leveraging the Singapore market as a pivotal stepping stone.

startup

David Teten VC

MARCH 1, 2022

We found these by looking through firms’ websites, social media , blog posts, etc. If you have access to post-revenue SAAS or ecommerce companies, you can easily make $1k to $10k per company within a few days.” . Open to anything “but especially B2B SaaS, future of work, consumer social, and developer tools.”. “If

VC

AsiaTechDaily

FEBRUARY 10, 2022

We provide three types of solutions by field and technologies under a SaaS-based AI Platform called ANSWERING AI. We will focus on the B2B enterprise and SaaS market, which is growing rapidly, and expand our 3rd party partners pool to vitalize the ANSWERING AI platform. What is your company’s business/sales strategy?

startup

American Entrepreneurship

FEBRUARY 12, 2024

Knowing the Value Proposition is key to establishing a marketing strategy that distinguishes a company from its competition. Then, build a strategy behind your assessment that will be part of your business plan. Exit Strategy: How is it possible to choose an exit strategy when you have not yet started a business?

innovation

TechCrunch

MARCH 10, 2022

Their approach is retail media technology for small businesses to use auctions as a way to create effective advertising. Ye says the company has learned a lot from Babytuto and its dozens of other early customers so far, including Yummy, Facility, Airlift and Chiper, and wants to accelerate growth and scale its go-to-market strategy.

startup

Jason Malki

OCTOBER 24, 2023

He works as an Evangelist at Dextego , building AI Coaching as a SaaS, defining the future of work. Many startups need a definitive business model and a well-thought-out GTM strategy. How can our readers follow you on social media? He identifies as a POC and ESL First Generation Immigrant. Thank you so much for joining us!

health