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Building Scalable Startups: Strategies for Long-Term Growth

American Entrepreneurship

If you’re wondering how to design a scalable business model for your startup, this article is a guide through the process and offers strategies to ensure your company can adapt and expand efficiently over time. With the right strategies, you can build a business that thrives in good times and when faced with great challenges.

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We Tested 15+ SendGrid Alternatives – Discover the #1 for 2025

Campaign Monitor

Predictive Analytics: Forecast Customer Lifetime Value, churn risk, and next purchase date to optimize marketing strategies. The platform provides an accessible all-in-one solution for small to mid-sized businesses looking to manage their entire marketing strategy in one place. “ Campaign Monitor is the best.

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What is AI automation? And how your business can use it

The Zapier Blog

How to kickstart your AI automation strategy Automate intelligently with Zapier What is AI automation? AI automation (sometimes referred to as intelligent automation) combines automation technologies with artificial intelligence (AI) to create systems that tackle complex work by learning, adapting, and making smart decisions.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Do more with TikTok's Lead Generation Automate lead tracking Whether you're a B2B marketer or content creator ready to turn TikTok into a revenue machine, you need to understand how to get the most out of your TikTok marketing strategy. Social media platforms like TikTok are becoming the first port of call for product discovery.

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11 LinkedIn marketing tools to grow your business in 2025

The Zapier Blog

For example, I used Collabwriting to save Ryan Baum's post about using AI as a creative partner rather than a replacement (shown below) so I could reference it later for a client's LinkedIn content strategy about responsible AI use. The one hiccup I ran into was connecting my LinkedIn account.

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Marketing automation refers to the broader set of automated marketing activities that span multiple channels, from SMS to social media and beyond. There's even some overlap with email automation , which refers to automating more operational workflows like logging emails, sending transactional messages, or cleaning up your inbox.

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12 communication plan templates—and how to write your own

The Zapier Blog

It's designed to outline responsibilities and initiatives within the grand scope of the marketing strategy to keep teams aligned and informed. Their communication strategy involves creating anticipation through teaser campaigns, leveraging secrecy to build excitement, and hosting live events to unveil new products.