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Supporter Profile: Magnify Consulting

NZ Entrepreneur

In an up-market, businesses can often rely on excellent marketing and social media to deliver sales results. Part 2: Sea change in sales and marketing January 31, 2017 #nzentrepreneur Sales and marketing have been radically changed by the Internet and technology. But what do you do when the buyers stop proactively exploring?

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Three common design and branding mistakes made by NZ SME’s

NZ Entrepreneur

These touchpoints include things like: how you answer the phone, how easy it is to interact with your business on your website, what words you use to describe your unique business offering, and social media conversations involving your business. You are also the brand. Why do brands need a refresh?

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4 secrets to successful social media

Entrepreneurs' Organization

billion users on social media. And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . We asked members of Entrepreneurs’ Organization (EO) in Australia to explain how they use social media. According to some estimates, there are 3.80

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How to Out Amazon, Amazon

Both Sides of the Table

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. This is an age-old marketplace tension where leverage often determines the value captured.

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The Double Standard of Female CEOs Moving Fast and Breaking Things

This is going to be BIG.

There was what seemed like an endless stream of bombshell announcements for four months: Alphabet’s Waymo unit filed a lawsuit against Uber claiming that a former Waymo employee, Anthony Levandowski, stole secrets related to autonomous vehicle technology. The media certainly seems to have decided which group they’d rather work for.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. He built & IPOd Demand Media. acquired Overture for $1.63 Yes, Google won.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. In Los Angeles we don’t have “patron technology companies&# that are big enough to matter – we’re still hoping to see them emerge. Every region needs its local media & events. It’s awesome.