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Audience Research 101: The Key to Creating Marketing Videos That Convert

Entrepreneurs' Organization

Whenever I try to convince someone to do something, I show them how it will benefit them. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your marketing goals. Here’s how: Use your current client database. Survey your clients.

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How to Choose the Right Business to Start

American Entrepreneurship

Ideas for a startup business emerge from a variety of sources that should be thoroughly researched and evaluated. Conduct market research about business models for those of interest and look out for instances where there are market gaps of demand exceeding supply. Self-assess your skills, expertise, and experience.

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How to Build a Brand for the Modern Consumer

StartupNation

Most Popular: How to Create a Successful Lifestyle Brand. In a nutshell, your brand is how your customers perceive your business. It can change how people perceive your brand, it can drive new business and it can increase brand value. Branding is how customers perceive you and the blueprint of the business.

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B2B Game Changers: How to Discover a Distinct Advantage and Become a Market Leader

Entrepreneurs' Organization

In all, billions of dollars are wasted on research and development of innovative ideas that never win new business. Tim Hamilton, an EO member in Austin, is founder and CEO of Praxent , a custom software and web app development firm that has been named for three consecutive years to the Inc.

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7 Steps to Validate Your Idea for a Profitable Online Course

StartupNation

But, how do you do that? Conducting keyword searches will also help you identify profitable keywords for your online course. Step 3: Conduct competitive research. When launching an online course, you must conduct market research and competitive analysis. How popular is your chosen topic?

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The 5 Things Investors Really Care About When Reviewing Your Business Plan

StartupNation

Investors need to know how much money you are seeking, the proposed uses of the funds and your financial projections. The more research you can do to bolster your assumptions, the more credibility they will have in the eyes of investors, which will make them more likely to believe in your business and fund your company.

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7 Steps to Validate Your Idea for a Profitable Online Course

StartupNation

But, how do you do that? Conducting keyword searches will also help you identify profitable keywords for your online course. Step 3: Conduct competitive research. When launching an online course, you must conduct market research and competitive analysis. How popular is your chosen topic?

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