Remove grow-your-business digital-marketing-strategies
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4 Steps to Launch Your Startup’s First Product on a Shoestring Budget

Entrepreneurs' Organization

The following battle-tested steps can help you launch your first product on a budget, from identifying a Minimum Viable Product and bootstrapping development to finding affordable manufacturing options and mastering guerrilla promotion. These strategies will help your product reach the market successfully, even when funds are limited.

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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

Is your company looking for creative ways to stand out and connect with your target audience? While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers.

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Rebranding and expanding your target audience with a social business expert from Brazil

Young Leaders of the Americas Initiative

Rebranding and expanding your target audience with a social business expert from Brazil. 2016 YLAI Fellow Liziane Dranka Silva has realized the necessity of marketing and rebranding to expand and specify the target clientele of her company. . By Shannon Courtney. We need to get more people to know us,” says Liziane.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

The three key ingredients: a computer to record the podcast, a good microphone to capture your voice, and a software program to edit your audio. It’s nothing related to sound engineering or fancy marketing strategies. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix.

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5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

There are definite benefits to focusing on your branding efforts for your business or organization. Brand positioning is the process of putting your brand in the mind of your customers and organization supporters. Convenience. Competition. Typically, brands will see this gap and offer the most affordable price.

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Using social media as a tool with one YLAI Fellow’s unique jewelry brand

Young Leaders of the Americas Initiative

Due to the COVID-19 pandemic, small businesses around the globe have shifted their business methods from face-to-face to digital. Unable to have customers in the store, business owners have to rely on digital marketing for their products and services. Growing a defined audience.

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3 Lessons Learned from Living in Adventure Mode

Entrepreneurs' Organization

I spent 14 years building and scaling my business, International Nomads. We launched in 2006 as the first full-service digital agency in the Kingdom of Saudi Arabia and Middle East region. In 2019, I exited the business and relocated to Canada. Whether in business or life, think like a nomad. Be an Underdog.