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Lesson #354: Owned, Paid and Earned Media Channels

Red Rocket

Effective marketers know the "trinity" of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media. Owned Media Owned media is exactly what it sounds like, properties that you own and entirely control.

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Amazon inks MoU with SG Enable to hire, empower associates with disabilities

AsiaTechDaily

Register American tech giant Amazon has entered into a Memorandum of Understanding (MoU) with SG Enable to tap persons with disabilities to help in its operations in Singapore. The company’s partnership with SG Enable aims to create equal opportunities for these individuals.

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Use Social Media to Identify Target Audiences

Smart Hustle Magazine

Thanks to this concentrated digital audience, having a social media presence has never been more of a necessity for small businesses than it is right now. But not all social media strategies are created equal. Bottom line. Create Buyer Personas. Listen and Learn.

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NBA All-Star Chris Paul joins digital media startup Greenfly’s growth round

TechCrunch

Greenfly’s latest funding round has a new face: Phoenix Suns point guard Chris Paul joined as a strategic investor and partner in the company, which developed digital media flow management software. He considers Greenfly “instant access to a media gallery” that he can share on his social media accounts.

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Afterparty Secures $5M in Funding to Debut Afterparty AI; Enables Creators to Infinitely Scale Fan Interactions 

American Entrepreneurship

The funding fuels Afterparty’s latest product development and mission to enable scalable interactivity between creators and fans. Fans get the opportunity to become content creators and participate in the growth and success of those who inspire them.” “As Creators retain control over their content, revenue, and fan relationships.

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5 ways to seize the opportunities created by recent chaos in ad tech

TechCrunch

Every day, the advertising world faces new challenges and opportunities. However, companies that are prepared to seek out these moments of change will be well positioned to capitalize on the opportunities produced by dynamic shifts. Most recently, media technology stocks have become highly volatile for a host of reasons.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. “Black Swan is akin to the world’s largest focus group.

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