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Lesson #354: Owned, Paid and Earned Media Channels

Red Rocket

Effective marketers know the "trinity" of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media. Owned Media Owned media is exactly what it sounds like, properties that you own and entirely control.

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Japanese e-commerce enabler AnyMind raises funding in equity, debt for acquisitions

TechCrunch

Japanese commerce enabler AnyMind , which helps brands and influencers’ online operations, has closed a ¥5 billion (approximately $36 million) Series D round on the back of that boost to make additional acquisitions in Japan and globally. AnyMind offers a number of services for brands and online business operators. ”

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Sony Network Invests $3.5 Million in Singaporean Startale Labs to Drive Web3 Adoption in Japan

AsiaTechDaily

Register Sony Network Communications, a subsidiary of the renowned Japanese tech and entertainment giant, has invested $3.5 As part of this collaboration, Jun Watanabe, President and Representative Director of Sony Network Communications, has joined Startale Labs as a director. million in Startale Labs, a promising web3 startup.

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Amazon inks MoU with SG Enable to hire, empower associates with disabilities

AsiaTechDaily

Register American tech giant Amazon has entered into a Memorandum of Understanding (MoU) with SG Enable to tap persons with disabilities to help in its operations in Singapore. The company’s partnership with SG Enable aims to create equal opportunities for these individuals.

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Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C

TechCrunch

Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” As users could now network with friends across both web and mobile, IRL began to feel more like a social network, not just an event-discovery engine.

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How Different Generations Use Social Media

Feedough

These internet-based platforms that allow us to stay connected are referred to as social media. More than two-thirds of all internet users around the world find themselves on social media. billion people use social media. Although, the motives for adopting and using social media differ for different generations.

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TotallyAwesome, a digital advertising network for kids, raises $10m

AsiaTechDaily

Register TotallyAwesome , a Singapore-headquartered digital advertising network for kids, teens, and families , has announced raising $10 million seed funding from Partners For Growth and Yefira Group.