Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup
Tomasz Tunguz
AUGUST 28, 2021
Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. If you are pursuing a two step go-to-market strategy with which the first user has a low willingness to pay, but the ultimate buyer has a larger budget, consider usage pricing. Value/ Usage. Intermittent. Intermittent.
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