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6 Simple strategies to market your mobile app

Entrepreneurs' Organization

With ongoing lockdowns, millions of people are downloading apps from the Apple and Google Play stores. So, developing and marketing a mobile app in 2021 is a smart strategy to propel your business forward. . Here are a few strategies to help you market your mobile app. That then forms our strategy.

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Indian edtech giant Byju’s changes sales strategy in key revamp

TechCrunch

Byju’s has made a key change in its sales strategy, moving away from a business practice that attracted the edtech giant criticism over the years. The Bengaluru-headquartered startup, India’s most valuable , said on Monday its sales people no longer visit students’ homes to pitch to their parents.

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The product-led growth behind edtech’s most downloaded app

TechCrunch

So it replaced top-down curriculums with analytics-driven growth strategies, becoming consumed by an ethos that has more recently been dubbed product-led growth. Duolingo didn’t just throw out the old colors though — it wanted to completely rethink language learning from the bottom up for mobile.

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How to DIY Your Public Relations Strategy During COVID-19

StartupNation

For this reason, good old-fashioned public relations is a key component in many startup success stories. This makes it even more challenging than usual to promote your startup through traditional, hard-earned media coverage, and this will likely be the case for the foreseeable future. Develop a guest posting strategy.

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Spain’s Payflow, a salary advance startup, banks $9.1M to fuel a super app growth strategy

TechCrunch

The startup sells a salary-advance service to employers to offer their staff — charging companies a commission for the tech rather than levying a fee on users to withdraw a portion of their salary early (as some other salary startups do). It also touts it as a differentiating feature vs other salary advance startups.

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How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

StartupNation

Internet usage has spiked amid the pandemic, and TikTok remained the most downloaded app in Q1 of 2021. Three steps startups and entrepreneurs can take to grow their businesses on TikTok. In fact, influencers are ideal for startups looking to leverage large followings and target customer groups. Build stronger relationships.

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Why the LP Outlook is Good for Venture and Startups in 2017–2020

Both Sides of the Table

Every year Upfront Ventures surveys Limited Partners (LPs) who are the main source of capital that invests in VC funds and thus the main source of capital that goes to startups to get an early-warning sense of the year ahead, leaving aside any Black Swans. link] So here are some details (please thank & follow! Will it last?

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