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CRM automation guide

The Zapier Blog

When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey. A lot of times, the "other system" is used for lead capture, like a form on a website. Learn more.

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The 10 best VoIP providers to move your business phone to the cloud in 2025

The Zapier Blog

Today you can make calls using FaceTime, Messenger, WhatsApp, or dozens of other call apps, and virtual phone systems do the same for your office number. Instead of deploying yards of copper wires spooled out to attached office phones to make and receive calls, virtual calls are made using a broadband internet connection.

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The 9 best accounts payable software in 2025

The Zapier Blog

How we evaluate and test apps Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. I wanted to see them in action, imagine myself actually using them day-to-day, and pinpoint what really made the AP process smoother. Not only financially.

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AI terms: An AI glossary for humans

The Zapier Blog

Get started AI buzzwords are everywhere, but knowing what they actually mean can help you use AI better. For a simple example, the idea is that your AI assistant agent would be able to book flights using a travel comparison website's AI agent. You can build your own AI agents using tools like Zapier Agents.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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SonarSource raises $412M to scan codebases for bugs and vulnerabilities

TechCrunch

An alarming report from Veracode and Enterprise Strategy Group found that nearly half of organizations knowingly ship vulnerable code despite using cybersecurity tools, often to meet release deadlines. In 2010, SonarSource’s open source project hit a milestone of over 2,000 downloads per month. It’s an acute problem.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

This data can be used to improve future events and marketing efforts. Environmental benefits: Online events are more environmentally friendly than in-person events, as they do not require travel and often use fewer resources, leading to less waste. Free download: How to Deliver 6-Figure Value to Virtual Event Sponsors ‍ 3.