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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.

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Looking Back On Tech, Startups, And VC In 2018

Haystack

It’s that time of year, time to look back and reflect on the most significant storylines in the tech, startup, and VC world. And, with that warning, I offer to you, the big stories in the startup and investing ecosystem of 2018, written in ascending order of importance and magnitude…. 6/ Venture Capital In Expansion Phase.

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Go1 snaps up speed reading app Blinkist to expand in enterprise learning

TechCrunch

After raising $100 million at a valuation of over $2 billion last year, the Australian ed-tech startup Go1 is making an acquisition and getting some investment to expand its reach and technology to serve the market of corporate online learning. The startup is already piloting elements of this, he said.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use. They’re different. More strategic.

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Epic Games acquires Sketchfab, a 3D-model sharing platform

TechCrunch

New York-based startup Sketchfab has been acquired by Epic Games , the company behind Fortnite and Unreal Engine. Sketchfab has been building a platform to upload, download, view, share, sell and buy 3D assets. Essentially, it is the leading repository for 3D files on the web. Epic Games isn’t disclosing the terms of the deal.

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Highnote launches a collaboration platform for musicians and podcasters offering voice notes, polls and more

TechCrunch

Might come as a surprise, but the audio world, in large part, uses general-purpose tools to discuss and iterate their files, which is extremely inefficient,” Bradley said. Highnote is free to use, and no download is required. There’s also the option to create polls to prompt the listener with questions at a specific time.

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VUZ raises $20 million to scale its immersive social app

TechCrunch

The Dubai-based VUZ says that this round which has seen it onboard a mix of U.S.- Users can access and engage different content — in addition to those mentioned above, live events, concerts, celebrity interviews and masterclasses, through its 360-degree live streams — by downloading VUZ’s iOS and Android apps.

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