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The One Thing Companies Of All Sizes Are Paying Attention To In 2025

Jason Malki

RootNote helped create an extensive social media audit and analysis for a nationally recognized brand for the first time in response to a serious prioritization of understanding digital reach and how it impacts the overall brand. Even individual content creators are honing in on performance metrics as a selling mechanism.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Better insights, data analysis , and sales forecasting: Modern CRMs include powerful analytics tools that turn your customer data into actionable insights, allowing you to identify trends, spot opportunities, and predict future behavior. If you're in SaaS, you might track technical requirements.

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ODAIA raises $13.8M for its AI-powered commercial insights platform for pharma companies

TechCrunch

The platform combines data analysis, process mining and AI to offer predictive analytics to pharmaceutical and life sciences commercial teams. In terms of the future, Poulidis said the startup’s goal is to provide a one-stop shop for multivariate data analysis and predictive insights of life sciences data in a single platform.

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From Vision to Reality: Unveiling Event Management Platform in Korea, EventUs

AsiaTechDaily

“We created an educational SaaS that enabled real-time two-way communication between teachers and students through IT. That’s why we created EVENTUS, automating most tasks of business events with IT and enabling data analysis,” Ahn shares. “Events play a crucial role in B2B sales. ” Ahn highlights.

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TrustLayer raises $6M seed to become the ‘Carta for insurance’

TechCrunch

TrustLayer , which provides insurance brokers with risk management services via a SaaS platform, has raised $6.6 Per a recent TechCrunch data analysis and some external data work on the insurtech venture capital market, it appears that private insurtech investment is matching the attention public investors are also giving the sector.

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TechCrunch+ roundup: Cell-cultured meat, alternative financing, avoiding tech debt

TechCrunch

Alternative financing options such as revenue financing or expense financing are often overshadowed by the VC model, but they can be just as, and sometimes more, useful for SaaS startups, writes Miguel Fernandez, CEO and co-founder of Capchase. With more data available than ever, are companies making smarter decisions?

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The 2020s promise better tech solutions to humanity’s biggest problems

TechCrunch

If you have grown sick (as I have) of the latest apps and SaaS products du jour, this decade is going to be an amazing one to experience and build. In a companion article for Extra Crunch , he explores five key areas of the future, that he calls: Wellness, Climate, Data Society, Creativity and Fundamentals.