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73.6% of all Statistics are Made Up

Both Sides of the Table

The headlines in the media are filled with that latest stats. We were looking at all sorts of strategic decisions that Sony was considering, which required analysis and data on broadband networks, Internet portas and mobile handsets/networks. How to Interpret Analyst Reports. Stats sell. And then I triangulate.

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Meet 5 YLAI Fellows Traveling as Youth Delegates to the Summit of the Americas

Young Leaders of the Americas Initiative

Afroricas creates content on finance management, social networking, careers, and leadership to support black women in their personal and professional development. Afroricas also promotes diversity-friendly brands on social media and at events across the country. . Follow the 2022 YLAI Fellowship Program on social media at #YLAI2022.

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Optimize for authentic relationships, not bluster

This is going to be BIG.

Hilary has had both a major impact on my personally--by helping to push the envelope on the kind of data analysis work we were doing at Path 101. When we hired her, we leveled up in terms of our technology and Big Data chops. That's when I reemerged on Josh Kopelman's radar and he decided to offer me a job at First Round.

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3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

Utilize Unique Data The media love unique data, especially if it tells a good story. Fortunately, owning a digital agency gives us access to huge amounts of data. For example, we partnered with a European agency to undertake a big data analysis of the clothing industry in New Zealand.

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Everstream, which applies big data to supply chain management, raises $50M

TechCrunch

Everstream offers its own dashboards for data analysis, but also integrates with existing enterprise resource planning, transportation management and supplier relationship management systems.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

Soci provides customers marketing-focused workflows, a permissioning system, approval processes and analytics and management tools that integrate with popular ad networks. Beyond this, it delivers a database for consolidating marketing info including data from search, social media, reviews, surveys and chatbots.